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<title> eBay Launches Online Magazine with "Inside Source" -- and Fake Hamsters are Hottest Gift</title>
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<blip:puredescription>Flash for the iPhone would be helpful to developers and programmers, but it's not essential in getting the rich interactivity of Flash on the iPhone, says Jeremy Allaire, one of the principal developers of Flash.Allaire, who was CTO of Macromedia, the company that developed Flash and was sold to Adobe, is the founder and CEO of video platform services company Brigthcove.Brightcove recently announced a native iPhone application.I spoke with Jeremy at the Beet.TV offices earlier this month.Adobe has been trying to get Flash on the iPhone for months. A new report says Microsoft is tying to get its new Silverlight software on the popular mobile device too. Andy Plesser, Executive Producer </blip:puredescription>
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<description>Flash for the iPhone would be helpful to developers and programmers, but it's not essential in getting the rich interactivity of Flash on the iPhone, says Jeremy Allaire, one of the principal developers of Flash.Allaire, who was CTO of Macromedia, the company that developed Flash and was sold to Adobe, is the founder and CEO of video platform services company Brigthcove.Brightcove recently announced a native iPhone application.I spoke with Jeremy at the Beet.TV offices earlier this month.Adobe has been trying to get Flash on the iPhone for months. A new report says Microsoft is tying to get its new Silverlight software on the popular mobile device too. Andy Plesser, Executive Producer </description>
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<blip:puredescription>SAN JOSE, CA - Adobe's latest version of Flash has been installed in some 98 percent of the world's computers, according to Kevin Towes who is product manager for Flash Media Server. </blip:puredescription>
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<blip:puredescription>Some media companies are spending in excess of 100 percent of digital revenue on site development, management and hosting, says Cisco's Scott Brown who spoke with Beet.TV.Cisco's aims to capitalize on this inefficiency and save publishers as much as 60 percent of technology costs with a hosted solution called Eos. Launched earlier this year, the company's biggest customer is Warner Music, which launched a series of artist sites this summer. The business around Eos is a departure for Cisco: Eos is provided to publishers for a modest licensing fee, with most revenue coming from a percentage of advertising sales on the site. The ads are sold by the publisher. For publishers struggling with their bottom line, this seems like an attractive opportunity to partner with Cisco. However, some news media companies will prefer to host their own content. We are told to expect more Eos customer announcements early next year.Andy Plesser, Executive Producer </blip:puredescription>
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<description>Some media companies are spending in excess of 100 percent of digital revenue on site development, management and hosting, says Cisco's Scott Brown who spoke with Beet.TV.Cisco's aims to capitalize on this inefficiency and save publishers as much as 60 percent of technology costs with a hosted solution called Eos. Launched earlier this year, the company's biggest customer is Warner Music, which launched a series of artist sites this summer. The business around Eos is a departure for Cisco: Eos is provided to publishers for a modest licensing fee, with most revenue coming from a percentage of advertising sales on the site. The ads are sold by the publisher. For publishers struggling with their bottom line, this seems like an attractive opportunity to partner with Cisco. However, some news media companies will prefer to host their own content. We are told to expect more Eos customer announcements early next year.Andy Plesser, Executive Producer </description>
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<category>Web Development and Sites</category>
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<pubDate>Sat, 21 Nov 2009 16:05:45 +0000</pubDate>
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<blip:puredescription>MOUNTAIN VIEW, CA -- First -- the question everyone wants to know when reporting on the video platform company Ooyala. What the heck does Ooyala mean? </blip:puredescription>
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<description>MOUNTAIN VIEW, CA -- First -- the question everyone wants to know when reporting on the video platform company Ooyala. What the heck does Ooyala mean? </description>
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<category>Technology</category>
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<pubDate>Sat, 21 Nov 2009 16:04:24 +0000</pubDate>
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<blip:puredescription>Taboola is not a Middle Eastern grain dish, but an Israeli start-up which provides a solution to surface recommended videos for visitors to CNN.com, HowCast, 5min, Demand Media the NBA and now on The New York New York Times.The company has placed cookies on some 50 million unique users and has built profiles around individual viewing interests. With this large database, the company can provide publishers with a highly targeted list of recommended videos.These recommended videos are displayed as a series of thumbnails, displayed horizontally or vertically on the page. The system was just implement on The New York Times video section. The videos are listed under the terms "Other Videos You May Like." Taboola provides its hosted service free of charge. It has various revenue sharing models with publishers. This mostly involved the insertion of intermittent text ads among the recommended videos.The company has raised $6 million and opened an office in the U.S. earlier this year. The most recent raise was last November, TechCrunch reported. Taboola was founded in 2007 by a team of veteran Israel National Security Agency researchers with experience in practical mathematics and large scale data-mining. The company recently announced an implementation with Brightcove for Brightcove customers. A simpler solution from Taboola is widget which is easily implement on most Web sites and blogs. I sat down with CEO Adam Singolda in the Beet.TV studios in Manhattan earlier this month.Andy Plesser, Executive Producer </blip:puredescription>
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<description>Taboola is not a Middle Eastern grain dish, but an Israeli start-up which provides a solution to surface recommended videos for visitors to CNN.com, HowCast, 5min, Demand Media the NBA and now on The New York New York Times.The company has placed cookies on some 50 million unique users and has built profiles around individual viewing interests. With this large database, the company can provide publishers with a highly targeted list of recommended videos.These recommended videos are displayed as a series of thumbnails, displayed horizontally or vertically on the page. The system was just implement on The New York Times video section. The videos are listed under the terms "Other Videos You May Like." Taboola provides its hosted service free of charge. It has various revenue sharing models with publishers. This mostly involved the insertion of intermittent text ads among the recommended videos.The company has raised $6 million and opened an office in the U.S. earlier this year. The most recent raise was last November, TechCrunch reported. Taboola was founded in 2007 by a team of veteran Israel National Security Agency researchers with experience in practical mathematics and large scale data-mining. The company recently announced an implementation with Brightcove for Brightcove customers. A simpler solution from Taboola is widget which is easily implement on most Web sites and blogs. I sat down with CEO Adam Singolda in the Beet.TV studios in Manhattan earlier this month.Andy Plesser, Executive Producer </description>
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<category>Technology</category>
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<pubDate>Sat, 21 Nov 2009 16:01:42 +0000</pubDate>
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<title>eBay is a Style Barometer, According to Style Guru Constance White</title>
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<blip:puredescription>NEW YORK, NY-- eBay has the pulse of the fashion market because, "It's probably the only place that a person could come to and really see the breadth and depth of style at their fingertips," says Constance White, Style Director for eBay. This past week, Andy met up with White, who explained that eBay is a reflection of real-time fashion trends. The top trend of the moment according to traffic on eBay plaid, leather jackets, and the rocker-chic look.In addition, eBay has recently launched a line of mobile boutiques to appear in 13 cities this holiday season. The 5,500 square feet New York pop-up store will be open today until November 27th and has already been visited by the likes of Kim Kardashian, actress and avid eBay seller. In the latter half of the video, White shows us some styles in Kim's eBay store, including some from her own collection. Some of the proceeds from Kim Kardashian's sales will go to charities, including the Dream Foundation. Online or in store, eBay shoppers can donate to a charity of their choice at checkout and eBay will match the final donation up to $200,000. At the 57th Street location, it will match every purchase dollar-for-dollar, up to an additional $200,000.Check here for White's interview with Narciso Rodriguez on his upcoming eBay collection.Allison Salewski, Associate Producer </blip:puredescription>
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<description>NEW YORK, NY-- eBay has the pulse of the fashion market because, "It's probably the only place that a person could come to and really see the breadth and depth of style at their fingertips," says Constance White, Style Director for eBay. This past week, Andy met up with White, who explained that eBay is a reflection of real-time fashion trends. The top trend of the moment according to traffic on eBay plaid, leather jackets, and the rocker-chic look.In addition, eBay has recently launched a line of mobile boutiques to appear in 13 cities this holiday season. The 5,500 square feet New York pop-up store will be open today until November 27th and has already been visited by the likes of Kim Kardashian, actress and avid eBay seller. In the latter half of the video, White shows us some styles in Kim's eBay store, including some from her own collection. Some of the proceeds from Kim Kardashian's sales will go to charities, including the Dream Foundation. Online or in store, eBay shoppers can donate to a charity of their choice at checkout and eBay will match the final donation up to $200,000. At the 57th Street location, it will match every purchase dollar-for-dollar, up to an additional $200,000.Check here for White's interview with Narciso Rodriguez on his upcoming eBay collection.Allison Salewski, Associate Producer </description>
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<category>The Mainstream Media</category>
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<blip:puredescription>SAN JOSE, CA -- Adding another notch to its cable customer belt, online video technology firm thePlatform inked a deal to power broadband video for Rogers Cable.  The company's VP of marketing Marty Roberts told us thePlatform now delivers online video for five of the seven largest cable operators including Comcast, Time Warner, Cox and Cablevision. thePlatform is owned by Comcast. That type of exposure with North America's biggest cable companies may help thePlatform extend its reach as a TV Everywhere technology partner. It's already powering Comcast's launch of TV Everywhere, which kicks off next month, Amy Banse told us. In fact, the company also said it's added new capabilities to its TV Everywhere toolset. The new features are designed to streamline the process of authentication and authorization. Those issues in particular -- verifying who can watch which programs when -- have been cited as some of the biggest hurdles TV Everywhere faces. The company's new "authentication adapter" should help simplify the authentication process, Roberts said.In addition, thePlatform landed 20 new cable programmers as customers. Several Comcast-owned networks are in that crop including E!, G4 and Style, but the tech firm also nabbed deals with Fox Sports Network. What's most interesting about that partnership is Fox Sports will use thePlatform's Web tools to deliver clips and highlights from high school games and other sporting events that don't make it to the linear channel but do hold great interest for many fans, Roberts said.We caught up with him at the Streaming Media West conference in San Jose last week.</blip:puredescription>
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<description>SAN JOSE, CA -- Adding another notch to its cable customer belt, online video technology firm thePlatform inked a deal to power broadband video for Rogers Cable.  The company's VP of marketing Marty Roberts told us thePlatform now delivers online video for five of the seven largest cable operators including Comcast, Time Warner, Cox and Cablevision. thePlatform is owned by Comcast. That type of exposure with North America's biggest cable companies may help thePlatform extend its reach as a TV Everywhere technology partner. It's already powering Comcast's launch of TV Everywhere, which kicks off next month, Amy Banse told us. In fact, the company also said it's added new capabilities to its TV Everywhere toolset. The new features are designed to streamline the process of authentication and authorization. Those issues in particular -- verifying who can watch which programs when -- have been cited as some of the biggest hurdles TV Everywhere faces. The company's new "authentication adapter" should help simplify the authentication process, Roberts said.In addition, thePlatform landed 20 new cable programmers as customers. Several Comcast-owned networks are in that crop including E!, G4 and Style, but the tech firm also nabbed deals with Fox Sports Network. What's most interesting about that partnership is Fox Sports will use thePlatform's Web tools to deliver clips and highlights from high school games and other sporting events that don't make it to the linear channel but do hold great interest for many fans, Roberts said.We caught up with him at the Streaming Media West conference in San Jose last week.</description>
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<blip:puredescription>Introduced as videogame console, the Xbox from Microsoft is fast becoming powerful video viewing device. The device connects to the Internet and streams high quality video. It has a number of offerings including Netflix, Last.fm and integration with social networks.A number of the enhanced services are available via a $50, annual subscription to Xbox Live Gold. This weekend, Microsoft is offering free sign-ups for the service as a promotion. We caught up with Xbox General Manager Marc Whitten on Wednesday at the Streaming Media West show in San Jose.Andy Plesser, Executive Producer </blip:puredescription>
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<description>Introduced as videogame console, the Xbox from Microsoft is fast becoming powerful video viewing device. The device connects to the Internet and streams high quality video. It has a number of offerings including Netflix, Last.fm and integration with social networks.A number of the enhanced services are available via a $50, annual subscription to Xbox Live Gold. This weekend, Microsoft is offering free sign-ups for the service as a promotion. We caught up with Xbox General Manager Marc Whitten on Wednesday at the Streaming Media West show in San Jose.Andy Plesser, Executive Producer </description>
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<blip:puredescription>SAN JOSE, CA -- Streaming Media West, the annual industry gathering of broadband executives, drew a bigger crowd this year then last and the focus has changed from delivery and distribution to devices and content, says Dan Rayburn, head of the show.We caught up with Dan on Wednesday afternoon for a rundown on the show and industry trends. We were on the scene yesterday and have extensive coverage of the show. Andy Plesser, Executive Producer </blip:puredescription>
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<description>SAN JOSE, CA -- Streaming Media West, the annual industry gathering of broadband executives, drew a bigger crowd this year then last and the focus has changed from delivery and distribution to devices and content, says Dan Rayburn, head of the show.We caught up with Dan on Wednesday afternoon for a rundown on the show and industry trends. We were on the scene yesterday and have extensive coverage of the show. Andy Plesser, Executive Producer </description>
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<title>Elemental Technologies is Transcoding Video in "Record Time," The New York Times</title>
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<blip:puredescription>SAN FRANCISCO -- At the NewTeeVee conference this month , we caught up with Sam Blackman, CEO of Elemental Technologies which has launched a new server appliance for transcoding live HD video at very fast rates.New York Times reporter Ashlee Vance wrote last week that Elemental Technologies, which uses Nvidia chips for its processessing....."can encode video streams in record time and do it with less hardware."Here's a profile of the company by Liz Gannes in NewTeeVee from earlier this year. Andy Plesser, Executive Producer </blip:puredescription>
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<description>SAN FRANCISCO -- At the NewTeeVee conference this month , we caught up with Sam Blackman, CEO of Elemental Technologies which has launched a new server appliance for transcoding live HD video at very fast rates.New York Times reporter Ashlee Vance wrote last week that Elemental Technologies, which uses Nvidia chips for its processessing....."can encode video streams in record time and do it with less hardware."Here's a profile of the company by Liz Gannes in NewTeeVee from earlier this year. Andy Plesser, Executive Producer </description>
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<blip:puredescription>The effective transcription of video clips, coupled with contextual tagging, is essential to the discovery of videos material, says Tom Wilde, CEO of the Boston-based RAMP, formerly known as EveryZing. The company announced its name change today at the Streaming Media West show in San Jose along with the launch of "content optimization" platform for media publishers.The service is currently implement with media giants including Thomson Reuters for its Reuters Insider program a subscription services which includes a number of business programmers including Beet.TV. RAMP's engine automatically transcribes Beet.TV content and inserts hyperlinks. (See an example below.)The company does the same for CNBC and FOX. It is now seeking to expand its offering to many more publishers along with marketers who are seeking to have their content discovered more broadly.The company is also selling its hosted software solution with partners including thePlatform, Brightcove and YuMe. The service and targeted for bigger enterprise users.RAMP has been spun out of BBN Technologies, the Boston-based defense-technology firm which was sold in October to Raytheon. RAMP has raised funds from venture firms and $8.25 million from the NBC Universal venture fund in May.I spoke with Tom at the Beet.TV offices a few days ago.Andy Plesser, Executive Producer</blip:puredescription>
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<description>The effective transcription of video clips, coupled with contextual tagging, is essential to the discovery of videos material, says Tom Wilde, CEO of the Boston-based RAMP, formerly known as EveryZing. The company announced its name change today at the Streaming Media West show in San Jose along with the launch of "content optimization" platform for media publishers.The service is currently implement with media giants including Thomson Reuters for its Reuters Insider program a subscription services which includes a number of business programmers including Beet.TV. RAMP's engine automatically transcribes Beet.TV content and inserts hyperlinks. (See an example below.)The company does the same for CNBC and FOX. It is now seeking to expand its offering to many more publishers along with marketers who are seeking to have their content discovered more broadly.The company is also selling its hosted software solution with partners including thePlatform, Brightcove and YuMe. The service and targeted for bigger enterprise users.RAMP has been spun out of BBN Technologies, the Boston-based defense-technology firm which was sold in October to Raytheon. RAMP has raised funds from venture firms and $8.25 million from the NBC Universal venture fund in May.I spoke with Tom at the Beet.TV offices a few days ago.Andy Plesser, Executive Producer</description>
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<title>"Social TV" is Here: Facebook Connect is Emerging as Powerful Catalyst for Video Views and Joost Integration Proves It</title>
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<blip:puredescription>Facebook integration around video got its first high profile exposure with CNN and the Inauguration of President Obama, but the first was last year's collaboration with Joost. A spokesperson for Facebook has told Beet.TV:"Joost users who have connected their Facebook accounts continue to rank as most active group on the site. These users watch more videos, are more likely to participate in Joost.com's community, and are more likely to contribute comments about the site's video content."Some metrics around the Joost/Facebook integration: --Since Joost implemented Facebook Connect in December 2008, the average Facebook Connect Joost user has watched +29% more videos and posted +6% more comments than the average Joost user who has not connected his or her account.--What's more, Joost's Facebook Connect users have invited +8% more friends, and have joined +16% more groups on average.</blip:puredescription>
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<description>Facebook integration around video got its first high profile exposure with CNN and the Inauguration of President Obama, but the first was last year's collaboration with Joost. A spokesperson for Facebook has told Beet.TV:"Joost users who have connected their Facebook accounts continue to rank as most active group on the site. These users watch more videos, are more likely to participate in Joost.com's community, and are more likely to contribute comments about the site's video content."Some metrics around the Joost/Facebook integration: --Since Joost implemented Facebook Connect in December 2008, the average Facebook Connect Joost user has watched +29% more videos and posted +6% more comments than the average Joost user who has not connected his or her account.--What's more, Joost's Facebook Connect users have invited +8% more friends, and have joined +16% more groups on average.</description>
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<category>Web Development and Sites</category>
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<blip:puredescription>Brands making videos for YouTube don't need to spend a lot of money because there's no correlation between production values and views, the online video strategist Kevin Nalty told me in this week's New Media Minute. I interviewed him after his iMedia Summit talk on "Seven Strategies for YouTube Success" and he shared some of his tips. Brands shouldn't go for the big viral hit, but they should affiliate with popular YouTube stars. For more of his insight, check out the New Media Minute.Daisy WhitneyEditor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP</blip:puredescription>
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<description>Brands making videos for YouTube don't need to spend a lot of money because there's no correlation between production values and views, the online video strategist Kevin Nalty told me in this week's New Media Minute. I interviewed him after his iMedia Summit talk on "Seven Strategies for YouTube Success" and he shared some of his tips. Brands shouldn't go for the big viral hit, but they should affiliate with popular YouTube stars. For more of his insight, check out the New Media Minute.Daisy WhitneyEditor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP</description>
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<category>Web Development and Sites</category>
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<title>New Online TV Guide Enters Crowded Market</title>
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<blip:puredescription>The online television listing serving Clicker launched last week, entering the crowded business of online television listings.  We caught up with the Los Angeles based company's CEO Jim Lanzone at NewTeeVee Live last week and asked him about the service and how it stands out in a competitive space. "Clicker is the complete programming guide for Internet television," Lanzone said. The service catalogs 400,000 full episodes across thousands of distribution points online and brings them together in one site, he said.The service has been in private beta since September, meaning users needed an invite to use the site. Now, anyone can use Clicker, Lanzone said. The company made the decision to launch officially based on user feedback from the last few months.Clicker aims to make money via advertising and lead generation, but for now Lanzone is focused on building an audience. That's no easy task as the company faces competition from market leaders like TVGuide.com and OVGuide.com. Both of those sites offer listings and help Web users navigate and find both TV shows and original Web video online. Another popular programming guide is SideReel.com. In addition, many consumers simply turn to Hulu first to find shows to watch. Clicker lists shows by title, category, recommended, popular and by media, such as TV or Web original. "You can search it and it's in a directory format almost like a Wikipedia for online programming," Lanzone said.Daisy Whitney, Senior Producer</blip:puredescription>
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<description>The online television listing serving Clicker launched last week, entering the crowded business of online television listings.  We caught up with the Los Angeles based company's CEO Jim Lanzone at NewTeeVee Live last week and asked him about the service and how it stands out in a competitive space. "Clicker is the complete programming guide for Internet television," Lanzone said. The service catalogs 400,000 full episodes across thousands of distribution points online and brings them together in one site, he said.The service has been in private beta since September, meaning users needed an invite to use the site. Now, anyone can use Clicker, Lanzone said. The company made the decision to launch officially based on user feedback from the last few months.Clicker aims to make money via advertising and lead generation, but for now Lanzone is focused on building an audience. That's no easy task as the company faces competition from market leaders like TVGuide.com and OVGuide.com. Both of those sites offer listings and help Web users navigate and find both TV shows and original Web video online. Another popular programming guide is SideReel.com. In addition, many consumers simply turn to Hulu first to find shows to watch. Clicker lists shows by title, category, recommended, popular and by media, such as TV or Web original. "You can search it and it's in a directory format almost like a Wikipedia for online programming," Lanzone said.Daisy Whitney, Senior Producer</description>
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<category>Web Development and Sites</category>
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<pubDate>Mon, 16 Nov 2009 18:04:26 +0000</pubDate>
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<title>NFL Ups its Digital Game with Mobile, Live Streaming and Subscription Services</title>
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<blip:puredescription>Though it only has two years of online video availability under its belt, the NFL is hot on the trail of new media opportunities. That's what the league's Laura Goldberg told Beet.TV at the NewTeeVee Live event in San Francisco last week. She's the general manager of NFL.com and she said the league is particularly keen on mobile opportunities for its games. "We are trying to find more and more ways to offer the games online and mobile is becoming more and more important," Goldberg said. Currently, the NFL has a partnership with Sprint letting Sprint customers watch Thursday night games on their cell phones (such as the recent San Francisco 49ers-Chicago Bears Thursday night match-up) as well as highlights. In addition, iPhone users can watch all games on their mobile phones if they have DirecTV's $199 per season NFL package, known as "Sunday Ticket," and the SuperFan $100 upgrade. The league introduced the iPhone option with DirecTV for the first time this season. The SuperFan option lets Sunday Ticket customers watch the games on their iPhone and computers, as well as via DirecTV. "You will see the importance of the mobile phone growing" Goldberg said. Sports has been one of the last programming categories to migrate online because the content is so valuable. Also, because sports are live there is an inherent immediacy to watching them on television and other traditional means. That's why the NFL, the country's most popular sport, waited until 2008 to offer some of its games online. Still, leagues such as Major League Baseball have made aggressive moves to offer games online. MLB streams nearly all its games online in a subscription package and via a number of over-the-top services such as Boxee and Roku. The NFL has been testing online video by carrying its Sunday night NBC game live online since the start of the 2008 season. Goldberg declined to reveal how many viewers watch the games online each week.Also, the NFL offers an out-of-country package for international fans to watch the games live online, Goldberg said. The NFL Game Rewind service includes every game online after they've aired. In addition, NFL.com offers a number of live highlight options during game broadcasters, Goldberg said.Daisy Whitney, Senior Producer </blip:puredescription>
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<description>Though it only has two years of online video availability under its belt, the NFL is hot on the trail of new media opportunities. That's what the league's Laura Goldberg told Beet.TV at the NewTeeVee Live event in San Francisco last week. She's the general manager of NFL.com and she said the league is particularly keen on mobile opportunities for its games. "We are trying to find more and more ways to offer the games online and mobile is becoming more and more important," Goldberg said. Currently, the NFL has a partnership with Sprint letting Sprint customers watch Thursday night games on their cell phones (such as the recent San Francisco 49ers-Chicago Bears Thursday night match-up) as well as highlights. In addition, iPhone users can watch all games on their mobile phones if they have DirecTV's $199 per season NFL package, known as "Sunday Ticket," and the SuperFan $100 upgrade. The league introduced the iPhone option with DirecTV for the first time this season. The SuperFan option lets Sunday Ticket customers watch the games on their iPhone and computers, as well as via DirecTV. "You will see the importance of the mobile phone growing" Goldberg said. Sports has been one of the last programming categories to migrate online because the content is so valuable. Also, because sports are live there is an inherent immediacy to watching them on television and other traditional means. That's why the NFL, the country's most popular sport, waited until 2008 to offer some of its games online. Still, leagues such as Major League Baseball have made aggressive moves to offer games online. MLB streams nearly all its games online in a subscription package and via a number of over-the-top services such as Boxee and Roku. The NFL has been testing online video by carrying its Sunday night NBC game live online since the start of the 2008 season. Goldberg declined to reveal how many viewers watch the games online each week.Also, the NFL offers an out-of-country package for international fans to watch the games live online, Goldberg said. The NFL Game Rewind service includes every game online after they've aired. In addition, NFL.com offers a number of live highlight options during game broadcasters, Goldberg said.Daisy Whitney, Senior Producer </description>
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<category>Web Development and Sites</category>
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<pubDate>Mon, 16 Nov 2009 18:01:05 +0000</pubDate>
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<blip:puredescription>SAN FRANCISCO -- Comcast, the nation's biggest cable system, will launch an online offering of its television service to 15 million Comcast "double play" subscribers next month, Comcast's Interactive Media President Amy Vanse told Beet.TV's Daisy Whitney in this video interview. While the December introduction had been widely anticipated and was announced last week, the scale of the offering has not been widely discussed.&amp;#160; Comcast will offer subscribers of the double play service, those with both television and Internet, cable programming from 24 networks on their computers at no additional cost. Comcast is expected to make this service available to all if its 24 million subscribers.&amp;#160; Several networks are providing a limited offering of their content for initial launch.&amp;#160; These include A&amp;E, AMC, BBC America, DIY Network, Fine Living Network, Food Network, Hallmark, HGTV, History, IFC, MGM Impact, Sundance Channel, WE tv, E!, The Style Network, G4 and FEARnet.While the major broadcast and premium cable networks are not yet in the Comcast program, we expect several will join in next year.&amp;#160; With the anticipated Comcast acquistion of NBC Universal, it may be that NBC will be a big player in this big cable/Internet convergence development.Andy Plesser, Executive Producer &amp;#160;</blip:puredescription>
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<blip:puredescription>Boxee, a software program which allows users to connect Web video to a television set, created a lot of buzz last week when the company announced it was providing a consumer electronics device, the Boxee "Box."  We caught up with CEO and founder Avner Rovner at the NewTeeVee Live conference in San Francisco on Thursday. Avner gave us a rundown on progress. Andy Plesser, Executive Producer </blip:puredescription>
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<blip:puredescription>SAN FRANCISCO -- The much blogged about introduction of a higher quality playback experience at YouTube, using a 1080p shoebox sized player, was done in part to accommodate the emergence of pre-roll video advertising on the giant site. In a related announcement this week, YouTube said it would start an experiment with pre-roll ads, providing users with the option to not see the ads. The quality and format of the YouTube player has been an issue for advertisers who want to present high quality advertising on YouTube. At last month's Beet.TV Online Video Roundtable at MSBNC.com, top advertising agency executives complained bitterly about the quality of video on sites like YouTube.With these announcements, YouTube and Madison Avenue have lined up a little bit closer.Yesterday at the NewTeeVee Live conference, we caught up with Hunter Walk, YouTube's director of product development. He spoke about the new format, the experiment in pre-roll ads and YouTube's open API.With Google before the acquisition, he give an overview of YouTube and its growth as part of Google.Andy Plesser, Executive Producer</blip:puredescription>
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<description>SAN FRANCISCO -- The much blogged about introduction of a higher quality playback experience at YouTube, using a 1080p shoebox sized player, was done in part to accommodate the emergence of pre-roll video advertising on the giant site. In a related announcement this week, YouTube said it would start an experiment with pre-roll ads, providing users with the option to not see the ads. The quality and format of the YouTube player has been an issue for advertisers who want to present high quality advertising on YouTube. At last month's Beet.TV Online Video Roundtable at MSBNC.com, top advertising agency executives complained bitterly about the quality of video on sites like YouTube.With these announcements, YouTube and Madison Avenue have lined up a little bit closer.Yesterday at the NewTeeVee Live conference, we caught up with Hunter Walk, YouTube's director of product development. He spoke about the new format, the experiment in pre-roll ads and YouTube's open API.With Google before the acquisition, he give an overview of YouTube and its growth as part of Google.Andy Plesser, Executive Producer</description>
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<blip:puredescription>Adobe sees a big growth opportunity in the emerging eReader market, says Bill Rusitzky, who heads media alliances for the software company. The company is heavily promoting its ePub product which will be used in the Nook and the Sony eReader. It is not used in the Kindle and will not likely be used in the anticipated Apple Tablet. MediaMemo's Peter Kafka reports on the looming software battles over formats for the new devices.I interviewed Bill last month in New York at the Beet.TV Online Video Roundtable.Andy Plesser, Executive Producer </blip:puredescription>
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<blip:puredescription>Forrester senior analyst has just published a comparative study of six online video platform service providers. We reported on the study on Friday. </blip:puredescription>
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<title>New Apple TV Subscription Service: Not so Fast, Forrester's Bobby Tulsiani</title>
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<blip:puredescription>Earlier this month, Peter Kafka at MediaMemo reported that Apple has an new initiative to sell broadcast and cable programming via iTunes for a monthly fee of $30. Peter wrote that Apple is in the early stages of conversation with programmers but noted there are a number of hurdles. Last week, I spoke with Forrester senior analyst Bobby Tulsiani who explained the challenges in getting this done. It's not nearly as easy as lining up the record labels, he tells Beet.TV.Andy Plesser, Executive Producer</blip:puredescription>
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<blip:puredescription>Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies, and tools.Online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group spoke with me during the recentiMedia Summit for this week's New Media Minute. This evaluation includes assessing the market opportunity, the timing, and the management team of emerging advertising opportunities, she reported. This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions.Daisy WhitneyEditor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP</blip:puredescription>
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<description>Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies, and tools.Online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group spoke with me during the recentiMedia Summit for this week's New Media Minute. This evaluation includes assessing the market opportunity, the timing, and the management team of emerging advertising opportunities, she reported. This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions.Daisy WhitneyEditor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP</description>
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<category>Web Development and Sites</category>
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<blip:puredescription>NBC Sports will announce plans today to use Microsoft Silverlight as the Web software for Web viewing the Winter Olympics Games in the United States.  We have been impressed with the latest use of Silverlight by NBC for Sunday Night Football. We look forward to watching the Olympics online. Although, we expect that due the the Pacific time zone, many live competitions will be delayed.What's next for Silverlight is downloadable files, videos saved to the the computers, according to Microsoft's Brian Goldfarb, who was a participant in last month's Beet.TV Online Video Roundtable. He explains this in this video.Although NBC is using Silverlight, virtually all the world's broadcasters will be carrying the Winter Olympics in Flash. (We expect that Silverlight will be used in France and a handful of other other countries.)The Next Battle: Video on the Smart PhoneAdobe, having achieved ubiquity on the the world's computers with Flash, will have Flash installed on nearly all smart phones in the United States, except the iPhone. Speaking at the panel, and second in this video, is Adobe's Bill Rusitzky. Bill talks about Flash and its move to mobile devices planned for next year.This section of the panel was moderated by Kevin Delaney, Senior Deputy Managing Editor of the WSJ.comAndy Plesser, Executive Producer </blip:puredescription>
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<description>NBC Sports will announce plans today to use Microsoft Silverlight as the Web software for Web viewing the Winter Olympics Games in the United States.  We have been impressed with the latest use of Silverlight by NBC for Sunday Night Football. We look forward to watching the Olympics online. Although, we expect that due the the Pacific time zone, many live competitions will be delayed.What's next for Silverlight is downloadable files, videos saved to the the computers, according to Microsoft's Brian Goldfarb, who was a participant in last month's Beet.TV Online Video Roundtable. He explains this in this video.Although NBC is using Silverlight, virtually all the world's broadcasters will be carrying the Winter Olympics in Flash. (We expect that Silverlight will be used in France and a handful of other other countries.)The Next Battle: Video on the Smart PhoneAdobe, having achieved ubiquity on the the world's computers with Flash, will have Flash installed on nearly all smart phones in the United States, except the iPhone. Speaking at the panel, and second in this video, is Adobe's Bill Rusitzky. Bill talks about Flash and its move to mobile devices planned for next year.This section of the panel was moderated by Kevin Delaney, Senior Deputy Managing Editor of the WSJ.comAndy Plesser, Executive Producer </description>
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<blip:puredescription>The advertising business has traditionally operated according to one very simple principle: marketers pay to pitch their products to someone else's audience. But brands are starting to think it might be time to develop their own audiences rather than rent, according to several agency executives at the Beet.TV online video roundtable in New York last month.Agencies and publishers are increasingly hearing this directive from clients in the last year, said two Beet.TV roundtable participants: Robert Davis, leader of the interactive video practice at Ogilvy, and Brian Quinn, VP and GM for digital ad sales at the Wall Street Journal.</blip:puredescription>
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<description>The advertising business has traditionally operated according to one very simple principle: marketers pay to pitch their products to someone else's audience. But brands are starting to think it might be time to develop their own audiences rather than rent, according to several agency executives at the Beet.TV online video roundtable in New York last month.Agencies and publishers are increasingly hearing this directive from clients in the last year, said two Beet.TV roundtable participants: Robert Davis, leader of the interactive video practice at Ogilvy, and Brian Quinn, VP and GM for digital ad sales at the Wall Street Journal.</description>
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<blip:puredescription>Although pre-roll advertising, the 15-30 second ads seen before a video begins, is the dominate media form, the promise of online video advertising is much greater. The the opportunity is much more than simply repurposing television ads , as a kind of "Television 2.0." It is incumbent on the industry to be more creative.These were some of the comments in by panelists in this excerpt from the Beet.TV Online Video Roundtable. This section was moderated by Ad Age's Michael Learmonth. Participants in this clip include Micheal Mathieu, CEO of video ad network YuMe, Rob Norman, CEO of WPP's GroupM, Robert Davis of Ogilvy and John McCarus of Digitas.Andy Plesser, Executive Producer</blip:puredescription>
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<description>Although pre-roll advertising, the 15-30 second ads seen before a video begins, is the dominate media form, the promise of online video advertising is much greater. The the opportunity is much more than simply repurposing television ads , as a kind of "Television 2.0." It is incumbent on the industry to be more creative.These were some of the comments in by panelists in this excerpt from the Beet.TV Online Video Roundtable. This section was moderated by Ad Age's Michael Learmonth. Participants in this clip include Micheal Mathieu, CEO of video ad network YuMe, Rob Norman, CEO of WPP's GroupM, Robert Davis of Ogilvy and John McCarus of Digitas.Andy Plesser, Executive Producer</description>
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<title> The Trouble with Online Video is Scale, Time Inc. Digtal Boss Vivek Shah</title>
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<blip:puredescription>The big issue facing mainstream media in succeeding with online video is scale, a lack of inventory of content and lack of viewers, according Vivek Shaw, head of digital news at Time Inc.At the Beet.TV Online Video Roundtable, Vivek was questioned by paidContent Editor Rafat Ali, one of the event's moderators. Vivek says estimates that the size of the online video advertising budget in the U.S. is just over $350 million.Also bemoaning the small scale or the emerging media in this clip is Rob Norman who heads GroupM, the giant digital media buying arm of WPP. Just this afternoon, Rafat reports on paidContent that Vivek will be leaving his post at Time Inc.Andy Plesser, Executive Producer </blip:puredescription>
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<description>The big issue facing mainstream media in succeeding with online video is scale, a lack of inventory of content and lack of viewers, according Vivek Shaw, head of digital news at Time Inc.At the Beet.TV Online Video Roundtable, Vivek was questioned by paidContent Editor Rafat Ali, one of the event's moderators. Vivek says estimates that the size of the online video advertising budget in the U.S. is just over $350 million.Also bemoaning the small scale or the emerging media in this clip is Rob Norman who heads GroupM, the giant digital media buying arm of WPP. Just this afternoon, Rafat reports on paidContent that Vivek will be leaving his post at Time Inc.Andy Plesser, Executive Producer </description>
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<title>Madison Avenue's Frustration with Online Video: Quality is "Complete Crap," top WPP Exec</title>
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<blip:puredescription>Despite its enormous position, commanding 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives.Rob Norman, CEO of WPP's giant GroupM IInteraction, the digital media buying group, says that despite the availability of high quality video ads to go up on the Web, the technical quality and environment of sites like YouTube is not acceptable, hesays the current environment is "complete crap." (His comments come at the end of this clip.) GroupM says it is the world's largest media buying company, with billings of $60 billion.Ogilvy's Robert Davis and Digitas' John McCarus discuss the value of YouTube as a powerful distribution platform with value and limitations. YouTube has recently increased the number of pre-roll ads and has expanded its relationship with many ad agencies. This is an excerpt from last month's Beet.TV Online Video Roundtable held at the New York offfices of msnbc.com. Moderating this section is Michael Learmonth, reporter for Advertising Age. Michael recently reported how consumer package goods are using online video advertising in a big way.Andy Plesser, Executive Producer </blip:puredescription>
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<description>Despite its enormous position, commanding 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives.Rob Norman, CEO of WPP's giant GroupM IInteraction, the digital media buying group, says that despite the availability of high quality video ads to go up on the Web, the technical quality and environment of sites like YouTube is not acceptable, hesays the current environment is "complete crap." (His comments come at the end of this clip.) GroupM says it is the world's largest media buying company, with billings of $60 billion.Ogilvy's Robert Davis and Digitas' John McCarus discuss the value of YouTube as a powerful distribution platform with value and limitations. YouTube has recently increased the number of pre-roll ads and has expanded its relationship with many ad agencies. This is an excerpt from last month's Beet.TV Online Video Roundtable held at the New York offfices of msnbc.com. Moderating this section is Michael Learmonth, reporter for Advertising Age. Michael recently reported how consumer package goods are using online video advertising in a big way.Andy Plesser, Executive Producer </description>
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<category>Technology</category>
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<blip:puredescription>msnbc.com, which had the first embeddable video player among the major video producers in the United States, will soon launch a player which provides embed codes for specific segments. The new player will also be resizable and will carry forms of advertising, deemed acceptable on off domain sites, meaning no pre-roll ads. These are some of the comments by Charlie Tillinghast, president and publisher of msnbc.com in response to answers from Rafat Ali, editor and pubisher of paidContent. Rafat was one of the co-moderators of the recent Beet.TV Online Video Roundtable which was held at msnbc.com's New York headquarters at 30 Rock.Andy Plesser, Executive Producer </blip:puredescription>
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<description>msnbc.com, which had the first embeddable video player among the major video producers in the United States, will soon launch a player which provides embed codes for specific segments. The new player will also be resizable and will carry forms of advertising, deemed acceptable on off domain sites, meaning no pre-roll ads. These are some of the comments by Charlie Tillinghast, president and publisher of msnbc.com in response to answers from Rafat Ali, editor and pubisher of paidContent. Rafat was one of the co-moderators of the recent Beet.TV Online Video Roundtable which was held at msnbc.com's New York headquarters at 30 Rock.Andy Plesser, Executive Producer </description>
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<category>Technology</category>
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<title>Why "TV Everywhere" Will Be Bigger than the Cable Giants</title>
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<blip:puredescription>"TV Everywhere," the emerging strategy of cable giants Comcast and Time Warner to allow web users to log onto cable offerings online, has broad implications for the content industry.During the Beet.TV Online Video Roundtable, moderator Rafat Ali posed the question about the prospects of "TV Everywhere." Answering the question was Bob Mason, CTO and co-founder of Brightcove.He explains how the technology and its system of rights management will establish a syndication scheme for online video.Frank Babieri, CEO of Transpera, adds that he success of mobile bodes well for TV Everywhere.Andy Plesser, Executive Producer</blip:puredescription>
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<description>"TV Everywhere," the emerging strategy of cable giants Comcast and Time Warner to allow web users to log onto cable offerings online, has broad implications for the content industry.During the Beet.TV Online Video Roundtable, moderator Rafat Ali posed the question about the prospects of "TV Everywhere." Answering the question was Bob Mason, CTO and co-founder of Brightcove.He explains how the technology and its system of rights management will establish a syndication scheme for online video.Frank Babieri, CEO of Transpera, adds that he success of mobile bodes well for TV Everywhere.Andy Plesser, Executive Producer</description>
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<category>Technology</category>
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<title>Advertisers: Metrics around Online Video Essential </title>
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<blip:puredescription>Advertisers want to know more about their neighbors, and brands want to know who they're running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. We caught up with him at the Beet.TV Online Video Roundtable last month. As marketers seek scale online with online video, they also want data on where the videos are embedded, he explained. "As video goes from TV to online videos to live to widgets, we give them all the information required so they feel comfortable advertising at scale," he said. That includes data on whether an ad plays next to another ad and what type of content it runs against. Technologies like AdSafe and ad networks like Brand.net are also focused on managing the environments in which ads live online.To deliver the right ads to the right consumers, YuMe relies on consumers' content preferences. "If this is 'Heroes,' based on the data associated with that content we know people 18 to 49 who like dramas watch 'Heroes' and we can use that to place the right ad," Kadambi explained. He added that YuMe doesn't rely much on cookie data and leans instead on user behavior. In general, ad networks also rely on a range of data sources such as Next Action, Blue Kai, RapLeaf, and others to verify audiences and to deliver ads to the right viewers. Daisy Whitney, Senior ProducerDisclaimer: YuMe was the sponsor of last month's Beet.TV Online Video Roundtable</blip:puredescription>
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<description>Advertisers want to know more about their neighbors, and brands want to know who they're running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. We caught up with him at the Beet.TV Online Video Roundtable last month. As marketers seek scale online with online video, they also want data on where the videos are embedded, he explained. "As video goes from TV to online videos to live to widgets, we give them all the information required so they feel comfortable advertising at scale," he said. That includes data on whether an ad plays next to another ad and what type of content it runs against. Technologies like AdSafe and ad networks like Brand.net are also focused on managing the environments in which ads live online.To deliver the right ads to the right consumers, YuMe relies on consumers' content preferences. "If this is 'Heroes,' based on the data associated with that content we know people 18 to 49 who like dramas watch 'Heroes' and we can use that to place the right ad," Kadambi explained. He added that YuMe doesn't rely much on cookie data and leans instead on user behavior. In general, ad networks also rely on a range of data sources such as Next Action, Blue Kai, RapLeaf, and others to verify audiences and to deliver ads to the right viewers. Daisy Whitney, Senior ProducerDisclaimer: YuMe was the sponsor of last month's Beet.TV Online Video Roundtable</description>
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<category>Business</category>
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<pubDate>Wed, 28 Oct 2009 19:58:49 +0000</pubDate>
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<blip:puredescription>Transpera, the largest mobile video ad network in North America, has lined up many of the industry's leading publishers including msnbc.com, CBS.com, Showtime, Disney and MTV.  In this interview, Transpera CEO Frank Barbieri explains video advertising is working well for publishers. He says that inventory is nearly sold out for Q4 and publishers are enjoying substanially higher advertising rates to comparable online ads. I spoke with him before the Beet.TV Online Video Roundtable in New York.Andy Plesser, Executive Producer </blip:puredescription>
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<description>Transpera, the largest mobile video ad network in North America, has lined up many of the industry's leading publishers including msnbc.com, CBS.com, Showtime, Disney and MTV.  In this interview, Transpera CEO Frank Barbieri explains video advertising is working well for publishers. He says that inventory is nearly sold out for Q4 and publishers are enjoying substanially higher advertising rates to comparable online ads. I spoke with him before the Beet.TV Online Video Roundtable in New York.Andy Plesser, Executive Producer </description>
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<comments>http://blip.tv/file/2780161</comments>
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<category>frank barbieri</category>
<category>mobile video</category>
<category>iphones</category>
<category>online advertising</category>
<category>andy plesser</category>
<pubDate>Wed, 28 Oct 2009 19:53:54 +0000</pubDate>
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<title>Custom Video Creative Yields Three Times Click-Through, YuMe CEO</title>
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<blip:puredescription>Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York.  The company served up more than three billion video ads through the third quarter of this year and custom spots are generating as high as a 5% click-through rate, or engagement rate. That compares to pre-rolls, which generate a bit higher than one percent interaction, YuMe found. On average the engagement for customized spots is double a pre-roll. However, pre-rolls are still the dominant ad format in online video and account for 95% of the ads YuMe delivers. Some of the clients YuMe has served up tailored ads for include Axe, Dove, Vitamin Water, Universal Pictures and LandRover. The company recently released a study detailing click-through rates for various types of video ads. "We can customize so the ad envelopes the whole screen and you're not just watching within the player," he said. "We see up to 5% click yields when people really take the time to develop creative that is online-specific and have the opportunity to engage the audience versus taking a TV ad and sticking it in front of the content." Because of the success with tailored ads, YuMe is exploring additional types of online video ad formats such as embedding ad units in the video. "If someone is watching Beet.TV there might be a white space to the right of you and there could be an ad there selling a product. We will see more embeddable ads within video that is contextually relevant and focuses on the user. Ads around the video player will start to disappear," he said.Daisy Whitney, Senior ProducerDisclaimer: YuMe was the sponsor of the Beet.TV Online Video Roundtable.</blip:puredescription>
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<description>Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York.  The company served up more than three billion video ads through the third quarter of this year and custom spots are generating as high as a 5% click-through rate, or engagement rate. That compares to pre-rolls, which generate a bit higher than one percent interaction, YuMe found. On average the engagement for customized spots is double a pre-roll. However, pre-rolls are still the dominant ad format in online video and account for 95% of the ads YuMe delivers. Some of the clients YuMe has served up tailored ads for include Axe, Dove, Vitamin Water, Universal Pictures and LandRover. The company recently released a study detailing click-through rates for various types of video ads. "We can customize so the ad envelopes the whole screen and you're not just watching within the player," he said. "We see up to 5% click yields when people really take the time to develop creative that is online-specific and have the opportunity to engage the audience versus taking a TV ad and sticking it in front of the content." Because of the success with tailored ads, YuMe is exploring additional types of online video ad formats such as embedding ad units in the video. "If someone is watching Beet.TV there might be a white space to the right of you and there could be an ad there selling a product. We will see more embeddable ads within video that is contextually relevant and focuses on the user. Ads around the video player will start to disappear," he said.Daisy Whitney, Senior ProducerDisclaimer: YuMe was the sponsor of the Beet.TV Online Video Roundtable.</description>
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<category>Technology</category>
<category>online video</category>
<category>advertising</category>
<category>michael mathieu</category>
<category>yume</category>
<pubDate>Wed, 28 Oct 2009 19:51:14 +0000</pubDate>
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<title>The Changing Strategy of Online Video Syndication: Put Your Player Where You Want It</title>
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<blip:puredescription>While many video publishers seek the widest possible distribution of their videos through an embeddable player and Media RSS, some like HealthiNation and Virgin Media, are using a syndicated player which is placed on specific sites. Controlling the "off domain" strategy is important for many publishers: Some are caution about where their videos will appear, often reflecting the concern of advertisers. For other there rights issues with their content. Others, like msnbc.com are seeking to monetize their embeddable player with subtle advertising -- not the more lucrative pre-roll advertising. Charlie Tillinghast, president and publisher explained this to me last week. Last week in New York, after the Beet.TV Online Video Roundtable, I sat down with Bob Mason, co-founder and CTO of Brightcove. We spoke about this emerging syndication strategy.Today, Brightcove announced a deal to manage video publishing and syndication. Andy Plesser, Executive Producer</blip:puredescription>
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<description>While many video publishers seek the widest possible distribution of their videos through an embeddable player and Media RSS, some like HealthiNation and Virgin Media, are using a syndicated player which is placed on specific sites. Controlling the "off domain" strategy is important for many publishers: Some are caution about where their videos will appear, often reflecting the concern of advertisers. For other there rights issues with their content. Others, like msnbc.com are seeking to monetize their embeddable player with subtle advertising -- not the more lucrative pre-roll advertising. Charlie Tillinghast, president and publisher explained this to me last week. Last week in New York, after the Beet.TV Online Video Roundtable, I sat down with Bob Mason, co-founder and CTO of Brightcove. We spoke about this emerging syndication strategy.Today, Brightcove announced a deal to manage video publishing and syndication. Andy Plesser, Executive Producer</description>
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<category>Art</category>
<category>brightcove</category>
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<pubDate>Wed, 28 Oct 2009 17:11:16 +0000</pubDate>
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<title>"Crush It!" Goes Multimedia: Gary Vaynerchuk's Book is Now a "Vook" </title>
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<blip:puredescription>Gary Vaynerchuk, the Internet video/social media phenomenon, is having his book "Crush It" published as a 'vook," a digital version with video and text.  The multimedia product has been created by Vook, and Emeryville, California-based company and HarperStudio, a unit of NewsCorp. Here is the company press release. These vooks are available at the Vook website and on the Apples iTunes store.More about Vook and its founder Brad Inman in a story up on paidContent today.Gary's "Chapter" about his beloved Jets Debut on Beet.TVHere on Beet.TV, we have the Web debut of video "page" from the Crush It vook -- a visit with Gary in the parking lot of Giants Stadium before a Jets game. An avid van, he says he hasn't missed a Jets home game in 21 years.Below is one of favorite Gary videos. He came the Beet.TV global headquarters to teach the staff about wine tasting. He told us to swish wine line mouthwash. </blip:puredescription>
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<description>Gary Vaynerchuk, the Internet video/social media phenomenon, is having his book "Crush It" published as a 'vook," a digital version with video and text.  The multimedia product has been created by Vook, and Emeryville, California-based company and HarperStudio, a unit of NewsCorp. Here is the company press release. These vooks are available at the Vook website and on the Apples iTunes store.More about Vook and its founder Brad Inman in a story up on paidContent today.Gary's "Chapter" about his beloved Jets Debut on Beet.TVHere on Beet.TV, we have the Web debut of video "page" from the Crush It vook -- a visit with Gary in the parking lot of Giants Stadium before a Jets game. An avid van, he says he hasn't missed a Jets home game in 21 years.Below is one of favorite Gary videos. He came the Beet.TV global headquarters to teach the staff about wine tasting. He told us to swish wine line mouthwash. </description>
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<category>Art</category>
<pubDate>Tue, 27 Oct 2009 18:37:46 +0000</pubDate>
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<title>Tech Advertising on Upswing: Wall Street Journal Sees "Big Uptick in Q4"</title>
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<blip:puredescription>We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010. Journal reporters Ben Worthen and Jessica Vascellaro cite an IDC study which puts tech marketing dollars up over 3.5 percent for next year, versus the dismal 8.3percent drop this year. In the current quarter, big budgets are being spent by tech advertisers including both consumer and B2B companies Google, Microsoft, Yahoo! and Juniper Networks, the paper reports."Big Uptick" at the Wall Street JournalFor the Wall Street Journal, tech advertising has been a mainstay and it has been on the upswing recently. Brian Quinn, who heads online sale for the Journal, told me that 'we have seen a big uptick in tech advertising in Q4."Brian was a panelist at the Beet.TV Online Video Roundtable last week. I spoke with him about the monetization of the Journal's online video initiatives. He tells me that inventory is sold out. Andy Plesser, Executive Producer </blip:puredescription>
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<description>We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010. Journal reporters Ben Worthen and Jessica Vascellaro cite an IDC study which puts tech marketing dollars up over 3.5 percent for next year, versus the dismal 8.3percent drop this year. In the current quarter, big budgets are being spent by tech advertisers including both consumer and B2B companies Google, Microsoft, Yahoo! and Juniper Networks, the paper reports."Big Uptick" at the Wall Street JournalFor the Wall Street Journal, tech advertising has been a mainstay and it has been on the upswing recently. Brian Quinn, who heads online sale for the Journal, told me that 'we have seen a big uptick in tech advertising in Q4."Brian was a panelist at the Beet.TV Online Video Roundtable last week. I spoke with him about the monetization of the Journal's online video initiatives. He tells me that inventory is sold out. Andy Plesser, Executive Producer </description>
<itunes:duration>190</itunes:duration>
<comments>http://blip.tv/file/2763878</comments>
<category>Technology</category>
<category>wall street journal</category>
<category>idc</category>
<category>beet.tv</category>
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<pubDate>Sat, 24 Oct 2009 20:29:57 +0000</pubDate>
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<title> CNN Pulls UGC Closer with Integration of iReport</title>
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<blip:puredescription>Having established iReport three years ago, CNN is the most established mainstream media organization publishing user generated content. With the launch today of the newly revamped CNN.com, the role of community content has been prominently elevated. It is now a regular section of the site. Although the contributions will labeled as "contributed," it will be more part of the CNN general offering.On Thursday in New York, I interviewed Leilia King who has run iReport from Atlanta. She was in New York for the big press kick-off.You can find more information about the site redesign and the new position of the iReport in the company's press releaseThe new site went live last night. Here is the newly named CNN iReport. Andy Plesser, Executive Producer . </blip:puredescription>
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<description>Having established iReport three years ago, CNN is the most established mainstream media organization publishing user generated content. With the launch today of the newly revamped CNN.com, the role of community content has been prominently elevated. It is now a regular section of the site. Although the contributions will labeled as "contributed," it will be more part of the CNN general offering.On Thursday in New York, I interviewed Leilia King who has run iReport from Atlanta. She was in New York for the big press kick-off.You can find more information about the site redesign and the new position of the iReport in the company's press releaseThe new site went live last night. Here is the newly named CNN iReport. Andy Plesser, Executive Producer . </description>
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<media:title> CNN Pulls UGC Closer with Integration of iReport</media:title>
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<title>Madison Avenue Embracing Video Search, Sometimes By-Passing Paid Content</title>
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<blip:puredescription>Search has now emerged as a leading driver of visits to online video ads and branded Web entertainment, media agency executive Robert Davis of OgilvyInteractive told Beet.TV during an interview at last week's Beet.TV online video round table in New York.  "We are seeing a tremendous search value from video now. You can use video content almost as you use a banner ad or paid search -- as a drive-to mechanism to your site," said Davis, leader of the interactive video practice at OgilvyInteractive. Davis explained that Ogilvy applies the same metadata and search engine optimization techniques to video as it would to text content. The result is often an increase in traffic."The search engines are out there and waiting. It's only in the last six months that search and video are starting to gel. The traffic we can drive off of search is sometimes enough for a campaign that they don't have to have a paid content," he said.Campaigns that have surfaced well in video search are often those of business-to-business clients, he explained. That happens when their videos address business problems and provide answers in the content itself. That approach, in turn, makes the videos more findable because Web users will often search for the answer rather than the brand. They'll then find the video in the results and click through to watch and learn. "Answer the question of the consumer through your video content," Davis advised. The growing trend to search doesn't negate paid placements, but it's become a much larger factor in campaigns since the summer, he added.Daisy Whitney, Senior Producer </blip:puredescription>
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<description>Search has now emerged as a leading driver of visits to online video ads and branded Web entertainment, media agency executive Robert Davis of OgilvyInteractive told Beet.TV during an interview at last week's Beet.TV online video round table in New York.  "We are seeing a tremendous search value from video now. You can use video content almost as you use a banner ad or paid search -- as a drive-to mechanism to your site," said Davis, leader of the interactive video practice at OgilvyInteractive. Davis explained that Ogilvy applies the same metadata and search engine optimization techniques to video as it would to text content. The result is often an increase in traffic."The search engines are out there and waiting. It's only in the last six months that search and video are starting to gel. The traffic we can drive off of search is sometimes enough for a campaign that they don't have to have a paid content," he said.Campaigns that have surfaced well in video search are often those of business-to-business clients, he explained. That happens when their videos address business problems and provide answers in the content itself. That approach, in turn, makes the videos more findable because Web users will often search for the answer rather than the brand. They'll then find the video in the results and click through to watch and learn. "Answer the question of the consumer through your video content," Davis advised. The growing trend to search doesn't negate paid placements, but it's become a much larger factor in campaigns since the summer, he added.Daisy Whitney, Senior Producer </description>
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<category>Technology</category>
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<pubDate>Sat, 24 Oct 2009 20:26:55 +0000</pubDate>
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<title>Advertisers Want Rules of Engagement in Online Video</title>
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<blip:puredescription>When it comes to online video, advertisers want to know what the rules of engagement are. In fact, much of the agency-advertiser conversations surrounding online video center on this all-important notion of engagement, but the term itself means different things to different people. John McCarus, VP and group director for brand content at The Third Act, the branded entertainment arm of Digitas, told Beet.TV this in an interview in New York last week at the Beet.TV Online Video Roundtable."As soon as someone says the word [engagement] we have to ask what they mean by it," he said, adding that clients are eager for Digitas to help them build and measure online video projects.As an agency, Digitas is one of the most innovative when it comes to online video. The agency has shepherded a number of brands into online video already, such as Kraft, Holiday Inn, and Starburst. Digitas also hosted "The New Front" earlier this year, an online video summit in New York that yielded about ten new Web video ad deals for the agency. McCarus has talked frequently about the hurdles online video faces in gaining more dollars, such as the need for better metrics and ROI. Daisy Whitney, Senior Producer</blip:puredescription>
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<description>When it comes to online video, advertisers want to know what the rules of engagement are. In fact, much of the agency-advertiser conversations surrounding online video center on this all-important notion of engagement, but the term itself means different things to different people. John McCarus, VP and group director for brand content at The Third Act, the branded entertainment arm of Digitas, told Beet.TV this in an interview in New York last week at the Beet.TV Online Video Roundtable."As soon as someone says the word [engagement] we have to ask what they mean by it," he said, adding that clients are eager for Digitas to help them build and measure online video projects.As an agency, Digitas is one of the most innovative when it comes to online video. The agency has shepherded a number of brands into online video already, such as Kraft, Holiday Inn, and Starburst. Digitas also hosted "The New Front" earlier this year, an online video summit in New York that yielded about ten new Web video ad deals for the agency. McCarus has talked frequently about the hurdles online video faces in gaining more dollars, such as the need for better metrics and ROI. Daisy Whitney, Senior Producer</description>
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<category>The Mainstream Media</category>
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<pubDate>Sat, 24 Oct 2009 20:26:40 +0000</pubDate>
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<title>Online Video Needs Scale to Win Big Advertisers, GroupM CEO says</title>
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<blip:puredescription>Many big advertisers aren't convinced they can achieve the reach and frequency they want with online video, said Rob Norman, CEO GroupM Interaction Worldwide, in an exclusive interview with Beet.TV in New York last week. "We are still spending one percent or less of our total national TV investment into online video," he told Beet.TV. "My conclusion is when our clients think about video primarily they think about TV ads so they are comparing and contrasting the reasons and values they get from TV to the reasons and values they get online." The trouble is online video can sometimes look like a bad bet at first blush. As an example, clients who are used to TV will usually check out Hulu online since it's the most "TV-like" but then will balk at the CPMs, since Hulu is often priced higher than TV CPMs. While Hulu is usually more expensive than TV on a pure CPM basis, online advocates will point to the smaller ad load and more engaged viewer online as a justification for the higher value.Even so, advertisers still want scale, Norman said. "So far in terms of reach for the bulk of advertisers Hulu isn't significant so it's an issue of scale and an issue of price," he said.That scale issue also thwarts creative investment in online video. "On a mass scale advertisers haven't gotten into the mindset of producing 100 assets instead of one, of producing assets of infinite variety in the granularity that allows them to exploit the targeting potential of online video," he said. Still, some GroupM advertisers have experimented with branded entertainment online, such as with Web shows "In the Motherhood," which was sponsored by Unilever and Sprint. Branded content is not new though. But on the Web, its audiences are engaged but still small.Norman was a participant in the Beet.TV Online Video Roundtable in New York last week. Andy spoke to him before the session began. Daisy Whitney, Executive Producer </blip:puredescription>
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<description>Many big advertisers aren't convinced they can achieve the reach and frequency they want with online video, said Rob Norman, CEO GroupM Interaction Worldwide, in an exclusive interview with Beet.TV in New York last week. "We are still spending one percent or less of our total national TV investment into online video," he told Beet.TV. "My conclusion is when our clients think about video primarily they think about TV ads so they are comparing and contrasting the reasons and values they get from TV to the reasons and values they get online." The trouble is online video can sometimes look like a bad bet at first blush. As an example, clients who are used to TV will usually check out Hulu online since it's the most "TV-like" but then will balk at the CPMs, since Hulu is often priced higher than TV CPMs. While Hulu is usually more expensive than TV on a pure CPM basis, online advocates will point to the smaller ad load and more engaged viewer online as a justification for the higher value.Even so, advertisers still want scale, Norman said. "So far in terms of reach for the bulk of advertisers Hulu isn't significant so it's an issue of scale and an issue of price," he said.That scale issue also thwarts creative investment in online video. "On a mass scale advertisers haven't gotten into the mindset of producing 100 assets instead of one, of producing assets of infinite variety in the granularity that allows them to exploit the targeting potential of online video," he said. Still, some GroupM advertisers have experimented with branded entertainment online, such as with Web shows "In the Motherhood," which was sponsored by Unilever and Sprint. Branded content is not new though. But on the Web, its audiences are engaged but still small.Norman was a participant in the Beet.TV Online Video Roundtable in New York last week. Andy spoke to him before the session began. Daisy Whitney, Executive Producer </description>
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<category>Business</category>
<category>groupm</category>
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<title>CNN.com Has 6 Million Followers on Twitter -- Beating #1 Ashton Kutcher by Over 2 Millon </title>
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<blip:puredescription>CNN.com has over 6 million followers on Twitter, to KC Estenson, Sr. VP and Gneral Manager of CNN.com. told Beet.TV in this interview. CNN is generally ranked the most popular media site on Twitter. On Twittercounter, CNN.com's Breaking News Twitter alone comes in at number 4 out of the top 100 with 2.8 million followers, compared with the The New York Times which has 2 million and is on the list at number 19.We're not sure how the comprehensive the industry ranking of Twitter follows is, but this 6 million is a big number, making CNN by far the biggest on Twitter, according to Tweetcounter which ranks Ashton Kutcher at number 1 with 3.8 million followers. I spoke with KC on Thursday evening after the big press event unveiling the new, heavily video centric cnn.com site which launches on Monday. We spoke about the redesign, live video and social media on the site.</blip:puredescription>
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<description>CNN.com has over 6 million followers on Twitter, to KC Estenson, Sr. VP and Gneral Manager of CNN.com. told Beet.TV in this interview. CNN is generally ranked the most popular media site on Twitter. On Twittercounter, CNN.com's Breaking News Twitter alone comes in at number 4 out of the top 100 with 2.8 million followers, compared with the The New York Times which has 2 million and is on the list at number 19.We're not sure how the comprehensive the industry ranking of Twitter follows is, but this 6 million is a big number, making CNN by far the biggest on Twitter, according to Tweetcounter which ranks Ashton Kutcher at number 1 with 3.8 million followers. I spoke with KC on Thursday evening after the big press event unveiling the new, heavily video centric cnn.com site which launches on Monday. We spoke about the redesign, live video and social media on the site.</description>
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<category>Technology</category>
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<blip:puredescription>The Wall Street Journal's twice-daily 8-minute show, the News Hub, expanded this week, with a live report on Monday's Apple earnings report. It was the first live television program for earnings.With the paper's television agreement with CNBC winding down, the Journal is putting more resources around its live programming.I visited the Journal newsroom a couple weeks back to interview the co-anchors of New Hub, Kelsey Hubbard and Simon Constable. Earlier, I published my interview with Deputy Managing Editor Alan Murray about the new show. Andy Plesser, Executive Producer</blip:puredescription>
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<description>The Wall Street Journal's twice-daily 8-minute show, the News Hub, expanded this week, with a live report on Monday's Apple earnings report. It was the first live television program for earnings.With the paper's television agreement with CNBC winding down, the Journal is putting more resources around its live programming.I visited the Journal newsroom a couple weeks back to interview the co-anchors of New Hub, Kelsey Hubbard and Simon Constable. Earlier, I published my interview with Deputy Managing Editor Alan Murray about the new show. Andy Plesser, Executive Producer</description>
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<title>Exclusive: CNN.com Taking on the HuffPo and Daily Beast as an "Opinion Destination"</title>
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<blip:puredescription>CNN.com has taken notice of the Huffington Post and the Daily Beast as "opinion destinations" and wants a "horse in that race," CNN.com General Manager KC Estenson told me last night, after the industry introduction of the revamped cnn.com site.  At an after-event party at the Hudson, we sat down for this chat. He said that Arianna Huffington and Tina Brown, founder of the Daily Beas, had done a "really nice things" with their sites. He said that CNN.com already has a stable of 100 contributors, both inside and outside CNN, and wants to build out the effort by surfacing them in a new page called CNN Opinion, which goes live on Monday as part o the site redesign. He said he plans to add as many as 10 new contributors a month.He said that in addition to the text contributions, CNN.com will feature videos of the contributors -- sometimes produced and submitted by the contributors and others produced by CNN.com. Last night, CNN announced three new contributors, conservative commentator David Frum, actor John Leguizamo and social media blogger Pete Cashmore. Andy Plesser, Executive Producer </blip:puredescription>
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<description>CNN.com has taken notice of the Huffington Post and the Daily Beast as "opinion destinations" and wants a "horse in that race," CNN.com General Manager KC Estenson told me last night, after the industry introduction of the revamped cnn.com site.  At an after-event party at the Hudson, we sat down for this chat. He said that Arianna Huffington and Tina Brown, founder of the Daily Beas, had done a "really nice things" with their sites. He said that CNN.com already has a stable of 100 contributors, both inside and outside CNN, and wants to build out the effort by surfacing them in a new page called CNN Opinion, which goes live on Monday as part o the site redesign. He said he plans to add as many as 10 new contributors a month.He said that in addition to the text contributions, CNN.com will feature videos of the contributors -- sometimes produced and submitted by the contributors and others produced by CNN.com. Last night, CNN announced three new contributors, conservative commentator David Frum, actor John Leguizamo and social media blogger Pete Cashmore. Andy Plesser, Executive Producer </description>
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<pubDate>Fri, 23 Oct 2009 16:54:58 +0000</pubDate>
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<blip:puredescription>ESPOO, FINLAND - Earlier today Nokia filed suit in a U.S. federal court alleging patent infringement by Apple and iPhone. The Wall Street Journal reports the matter has to do with wireless standards.</blip:puredescription>
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<blip:puredescription>Microsoft's Silverlight software is powering the new videoplayer used by NBCSports.com for Sunday Sunday Night Football. </blip:puredescription>
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<blip:puredescription>As an online video news source, msnbc.com has the enormous advantage, with resources of NBC, but the opportunities exist for niche video news producers who focus on a niche areas and use low cost digital news gathering can succeed. I interviewed Charlie Tillinghast, president and publisher of msnbc.com on Sixth Avenue on Tuesday afternoon, just before we started our Beet.TV Online Video Roundable, which was hosted by Charlie at the msnbc.com Digital Cafe at 30 Rock.</blip:puredescription>
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<description>As an online video news source, msnbc.com has the enormous advantage, with resources of NBC, but the opportunities exist for niche video news producers who focus on a niche areas and use low cost digital news gathering can succeed. I interviewed Charlie Tillinghast, president and publisher of msnbc.com on Sixth Avenue on Tuesday afternoon, just before we started our Beet.TV Online Video Roundable, which was hosted by Charlie at the msnbc.com Digital Cafe at 30 Rock.</description>
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<blip:puredescription>msnbc.com, was the first major video provider to provide an embeddable player, allowing users to play videos on their sites. Finding widespread adoption of the player "off domain," the company is further nurturing the process by allowing a its player to be resizeds so it can fit into various page formats on sites and on Facebook.For its video player on the site, the company is about to introduce a contextual advertising video engine, which surfaces up thumbnails of ads related to subjects watched. Charlie Tillinghast, president and publisher of msnbc.com, the online venture of Microsoft and NBC Universal, shared these developments in this interview conducted on Tuesday afternoon in midtown Manhattan.Expect to see these developments soon.Charlie was the co-host of the Beet.TV Online Video Roundtable this week. He spoke about his company's use of embeddable video. You can tune into the repeating Webcast of the event. Andy Plesser, Executive Producer</blip:puredescription>
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<description>msnbc.com, was the first major video provider to provide an embeddable player, allowing users to play videos on their sites. Finding widespread adoption of the player "off domain," the company is further nurturing the process by allowing a its player to be resizeds so it can fit into various page formats on sites and on Facebook.For its video player on the site, the company is about to introduce a contextual advertising video engine, which surfaces up thumbnails of ads related to subjects watched. Charlie Tillinghast, president and publisher of msnbc.com, the online venture of Microsoft and NBC Universal, shared these developments in this interview conducted on Tuesday afternoon in midtown Manhattan.Expect to see these developments soon.Charlie was the co-host of the Beet.TV Online Video Roundtable this week. He spoke about his company's use of embeddable video. You can tune into the repeating Webcast of the event. Andy Plesser, Executive Producer</description>
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<category>Technology</category>
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<blip:puredescription>Video-on-demand network Music Choice reported that its viewers watch 83% of all ad messages, an incredibly high completion rate suggesting VOD on cable TV could be one of the most powerful ad mediums. In my New Media Minute I analyze the numbers in this week's episode and also considers the success digital and VOD network Exercise TV is having in drumming up high purchase rates for its advertising partners.&amp;#160; Editor's Note:&amp;#160; Daisy's New Media Minute is produced and sponsored separately from Beet.TV.&amp;#160; We are pleased to publish her segment regularly here.&amp;#160; AP</blip:puredescription>
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<description>Video-on-demand network Music Choice reported that its viewers watch 83% of all ad messages, an incredibly high completion rate suggesting VOD on cable TV could be one of the most powerful ad mediums. In my New Media Minute I analyze the numbers in this week's episode and also considers the success digital and VOD network Exercise TV is having in drumming up high purchase rates for its advertising partners.&amp;#160; Editor's Note:&amp;#160; Daisy's New Media Minute is produced and sponsored separately from Beet.TV.&amp;#160; We are pleased to publish her segment regularly here.&amp;#160; AP</description>
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<blip:puredescription>Personalized online video news service 1Cast said it's inked deals with E! and Style to bring their content to its users, marking 1Cast's expansion into the entertainment category. The company also has partnered with Web-to-TV service Boxee. 1Cast is a Web and mobile video service that lets users assemble playlists on news topics of interest and then have related videos delivered to their desktop, mobile phone and now on TVs via Boxee. Existing content partners include Reuters, Bloomberg, Dow Jones and others."We created a platform to find a curated experience," 1Cast President Anthony Bontrager told Beet.TV during an interview. "Consumers can come and search for the topics they want to follow and we create a linear feed on that topics with stories from Reuters, Bloomberg, BBC."The approach gives users flexibility to watch the topics they want from a variety of sources, which in turn can expose viewers to news outlets they might not have watched before. "If you are Fox, it's hard to get in front of a CNBC viewer," Bontrager said. "But by participating in 1Cast, you will be a part of a story that includes these other programmer and if your story resonates there is a likelihood they may traffic your site."' 1Cast makes money via ads placed in between every one to two clips it delivers. Beta users have been watching 3.2 million video clips per month with 1Cast. The company also launched a new user interface for the service letting users share videos more easily through social networks and browse multiple content categories. 1Cast said its users visit the site up to four times daily and spend nearly 30 minutes watching content.Daisy Whitney, Senior Producer </blip:puredescription>
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<blip:puredescription>TV Everywhere, the big move by cable operators to put content on the Web for subscribers to watch programming on PC's and mobile devices, will be beneficial to many industry players, according to Will Richmond, industry consultant and editor of the authoritative site VideoNuze.We caught up with Will on Tuesday night at his industry event called ViideoSchmooze at the Hudson Theater in Times Square. Great turnout of 250 attendees and marquis sponsors in Akamai, FreeWheel, DigitalSmiths and others.I spoke off camera with Matt Stauss, Comcast Senior VP for New Media about his company's efforts around TV Everywhere. He told me that beta testing has gone well and the company is reading a public introduction with in a few weeks. He said that the service would offer just selected programs as a number of rights issues need to sorted out. Despite these issues, he said it is important to roll out the system now and have it grow.He suggested the platform is akin to the early days of cable television, when just a few channels were provided.And, he suggested that eventually subscription to TV Everywhere will be offered to subscribers beyond the geographic footprint of where Comcast offers cable services.TV Everywhere is picking up more industry attention, including a new initiative from Nielsen to measure metrics an the emerging platform. Andy Plesser, Executive Producer </blip:puredescription>
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<blip:puredescription>Last month, the Wall Street Journal launched an initiative around live video programming, with two, eight-minute shows titled The News Hub, originating from the paper's newsroom. </blip:puredescription>
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<blip:puredescription>The Economist, which has been quickly expanding online, is creating original online video with a weekly series entitled "Tea with the Economist." In Washington last week, I spoke with Brendan Greeley, the publication's multimedia editor. He is based in the Washington bureau, where he supervises the series and other programs.The 10-15 minute videos are conducted by Economist reporters and editors around the globe who pour tea and query their subjects. In keeping with the the longstanding policy of anonymity for editorial staffers, the journalists remain off camera, their voices heard with just a bit of a shoulder in the shot.The series debuted on regular basis in April. The economist.com had 25 million page views 3.6 million unique visitors in September, according to internal log numbers. The Economist on the Apple iTunes StoreBrendan says that "Tea" is building up a following, particularly on Apple's iTunes He said that Apple has been a strong supporter of Economist, featuring its video and audio downloads prominently. He said that the Economist routinely has three of the top 100 most popular podcasts on iTunes.We met at a technology event at the Embassy of Finland where Brendan interviewed Sir Tim Berners-Lee for an upcoming segment. I also interviewed Sir Tim for Beet.TV.Economist Raises Online Subscription on Monday -- New Web Strategy Introduced this WeekOn Monday, the online annual subscription to the Economist in the U.S. goes to $95 from $79. This is for the "premium" version, which has much more extended content than the free site. Video and multimedia remain "ungated." More on the paper's online plans by Robert Andrews at paidContent. (These changes were implemented on Tuesday.)Andy Plesser, Executive Editor </blip:puredescription>
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<description>The Economist, which has been quickly expanding online, is creating original online video with a weekly series entitled "Tea with the Economist." In Washington last week, I spoke with Brendan Greeley, the publication's multimedia editor. He is based in the Washington bureau, where he supervises the series and other programs.The 10-15 minute videos are conducted by Economist reporters and editors around the globe who pour tea and query their subjects. In keeping with the the longstanding policy of anonymity for editorial staffers, the journalists remain off camera, their voices heard with just a bit of a shoulder in the shot.The series debuted on regular basis in April. The economist.com had 25 million page views 3.6 million unique visitors in September, according to internal log numbers. The Economist on the Apple iTunes StoreBrendan says that "Tea" is building up a following, particularly on Apple's iTunes He said that Apple has been a strong supporter of Economist, featuring its video and audio downloads prominently. He said that the Economist routinely has three of the top 100 most popular podcasts on iTunes.We met at a technology event at the Embassy of Finland where Brendan interviewed Sir Tim Berners-Lee for an upcoming segment. I also interviewed Sir Tim for Beet.TV.Economist Raises Online Subscription on Monday -- New Web Strategy Introduced this WeekOn Monday, the online annual subscription to the Economist in the U.S. goes to $95 from $79. This is for the "premium" version, which has much more extended content than the free site. Video and multimedia remain "ungated." More on the paper's online plans by Robert Andrews at paidContent. (These changes were implemented on Tuesday.)Andy Plesser, Executive Editor </description>
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<blip:puredescription>SAN FRANCISCO -- NewTeeVee, the indispensable news source about the online video revolution, is getting ready to present its one-day conference in San Francisco on November 11.  Great speaker and panel line-up and major networking opportunity. Daisy and Jeff will extensively cover the event for Beet.TV.Our pals Liz Gannes and Chris Albrecht, the co-editors of NewTeeVee, put together this little preview video about the event for us to share with you. We are delighted to be a media sponsor of the event.All the best to Om and whole GigaOM crew for a big success. In addition to taping numerous interviews, we will stream the sessions live right here on Beet.TVAndy Plesser, Executive Producer </blip:puredescription>
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<description>SAN FRANCISCO -- NewTeeVee, the indispensable news source about the online video revolution, is getting ready to present its one-day conference in San Francisco on November 11.  Great speaker and panel line-up and major networking opportunity. Daisy and Jeff will extensively cover the event for Beet.TV.Our pals Liz Gannes and Chris Albrecht, the co-editors of NewTeeVee, put together this little preview video about the event for us to share with you. We are delighted to be a media sponsor of the event.All the best to Om and whole GigaOM crew for a big success. In addition to taping numerous interviews, we will stream the sessions live right here on Beet.TVAndy Plesser, Executive Producer </description>
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<blip:puredescription>After its first-ever Web series "Crossed Lives" drew more than two million views, the Spanish-language network Univision says it's planning an ambitious slate of ad-supported and original Web shows for the year ahead.In this week's New Media Minute, I report that the network is actively taking pitches from producers right now. The Spanish-language market is one of the few sectors of the media business still experiencing natural growth. In addition, this week's episode also highlights a non-traditional revenue opportunity that Web producer Scotty Iseri landed.Daisy WhitneyEditor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP</blip:puredescription>
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<description>After its first-ever Web series "Crossed Lives" drew more than two million views, the Spanish-language network Univision says it's planning an ambitious slate of ad-supported and original Web shows for the year ahead.In this week's New Media Minute, I report that the network is actively taking pitches from producers right now. The Spanish-language market is one of the few sectors of the media business still experiencing natural growth. In addition, this week's episode also highlights a non-traditional revenue opportunity that Web producer Scotty Iseri landed.Daisy WhitneyEditor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP</description>
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<title>Program Alert: Live From MSNBC.com @30 Rock, It's Beet.TV on October 20</title>
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<blip:puredescription>Daisy and I are very excited to announce our next online video roundtable set for Tuesday, October 20 from 3-6 p.m. ET.  Great line-up of thought leaders from Adobe, Brigthtcove, CBS, Digitas, Microsoft, Ogily, Time Inc, Transpera the Time Inc., WPP the Wall Street Journal and YuMe. We will explore a number of topics including the emerging platforms for distribution, the online video strategy of marketers and the opporutunities for pubishers. Moderating the sessions will be Rafat Ali, editor and publisher of paidContent, Kevin Delaney, Sr. Deputy Managing Editor of the WSJ.com and Michael Learmonth, reporters at Advertising Age.Special thanks to Charlie Tillinghast and the crew at Msnbc.com for hosting us and to the folks at YuMe who are our partners and sponsor for the event. Please join us for the live streaming and chat. We will be streaming the event on the Beet.TV channel on Livestream. You can grab the embed code of channel and host our show too.Daisy did a little video which we have pubished here.Hope you will tune in. Andy Plesser, Executive Producer </blip:puredescription>
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<description>Daisy and I are very excited to announce our next online video roundtable set for Tuesday, October 20 from 3-6 p.m. ET.  Great line-up of thought leaders from Adobe, Brigthtcove, CBS, Digitas, Microsoft, Ogily, Time Inc, Transpera the Time Inc., WPP the Wall Street Journal and YuMe. We will explore a number of topics including the emerging platforms for distribution, the online video strategy of marketers and the opporutunities for pubishers. Moderating the sessions will be Rafat Ali, editor and publisher of paidContent, Kevin Delaney, Sr. Deputy Managing Editor of the WSJ.com and Michael Learmonth, reporters at Advertising Age.Special thanks to Charlie Tillinghast and the crew at Msnbc.com for hosting us and to the folks at YuMe who are our partners and sponsor for the event. Please join us for the live streaming and chat. We will be streaming the event on the Beet.TV channel on Livestream. You can grab the embed code of channel and host our show too.Daisy did a little video which we have pubished here.Hope you will tune in. Andy Plesser, Executive Producer </description>
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<blip:puredescription>I'm very pleased to announce that Beet.TV has a syndication agreement with NBC Universal to provide our videos to NBCBayArea for its growing technology coverage spearheaded by Owen Thomas, a veteran digital journalist who is the Editorial Director of the Bay Area site. Beginning late last month, Beet.TV videos have been surfacing on NBCBayArea including clips of Carol Bartz, Tim Berners-Lee, and Yahoo's Jimmy Pitaro.  NBC will publish as many as four Beet.TV clips per week. It's fantastic to work with Owen and the rest of the NBC crew. Our West Coast producer Daisy Whitney did this little video announcement.Andy Plesser, Executive Producer and Founder </blip:puredescription>
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<description>I'm very pleased to announce that Beet.TV has a syndication agreement with NBC Universal to provide our videos to NBCBayArea for its growing technology coverage spearheaded by Owen Thomas, a veteran digital journalist who is the Editorial Director of the Bay Area site. Beginning late last month, Beet.TV videos have been surfacing on NBCBayArea including clips of Carol Bartz, Tim Berners-Lee, and Yahoo's Jimmy Pitaro.  NBC will publish as many as four Beet.TV clips per week. It's fantastic to work with Owen and the rest of the NBC crew. Our West Coast producer Daisy Whitney did this little video announcement.Andy Plesser, Executive Producer and Founder </description>
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<blip:puredescription>Asked what he would have done differently in creating the Web, Sir Tim Berners-Lee, says in this video that the double slash, the "//" after the colon in Web addresses, was unnecessary. Berners-Lee was interviewed on stage by New York Times technology reporter Steve Lohr at a technology symposium at the Embassy of Finland in Washington on Thursday.He makes his comments about the // issue at 3:30 in the clip. (He has spoken about the unneeded symbols previously.)In the interview, Berners-Lee speaks about the importance for governments to place great amounts of data on the Web and the emergence of the semantic Web. He cites successful examples in Britain. This 37-minute video was part of a two hour symposium organized by Finland's Technology Academy Foundation, a public and private foundation. Started in 2004, the foundation awards a biennial prize, titled the Millennium Technology Prize, to individuals, in the amount of $1.4 million, for technology achievement which betters humanity. Berners-Lee was the first winner. The other two winners are Professor Shugi Nakamura of UC Santa Barbara (2006) and Professor Robert Langer of MIT (2008). All three winners participated in the symposium.You can watch the entire session on Livestream.Here is the transcript of the Berner-Lee interview with PBS done on Thursday. Andy Plesser, Executive Produce You can find this post up on Beet.TVRead more at: http://www.huffingtonpost.com/andy-plesser/video-webs-inventor-sir-t_b_316968.html</blip:puredescription>
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<description>Asked what he would have done differently in creating the Web, Sir Tim Berners-Lee, says in this video that the double slash, the "//" after the colon in Web addresses, was unnecessary. Berners-Lee was interviewed on stage by New York Times technology reporter Steve Lohr at a technology symposium at the Embassy of Finland in Washington on Thursday.He makes his comments about the // issue at 3:30 in the clip. (He has spoken about the unneeded symbols previously.)In the interview, Berners-Lee speaks about the importance for governments to place great amounts of data on the Web and the emergence of the semantic Web. He cites successful examples in Britain. This 37-minute video was part of a two hour symposium organized by Finland's Technology Academy Foundation, a public and private foundation. Started in 2004, the foundation awards a biennial prize, titled the Millennium Technology Prize, to individuals, in the amount of $1.4 million, for technology achievement which betters humanity. Berners-Lee was the first winner. The other two winners are Professor Shugi Nakamura of UC Santa Barbara (2006) and Professor Robert Langer of MIT (2008). All three winners participated in the symposium.You can watch the entire session on Livestream.Here is the transcript of the Berner-Lee interview with PBS done on Thursday. Andy Plesser, Executive Produce You can find this post up on Beet.TVRead more at: http://www.huffingtonpost.com/andy-plesser/video-webs-inventor-sir-t_b_316968.html</description>
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<blip:puredescription>WASHINGTON, D.C. -- Sir Tim Berners-Lee, inventor of the World Wide Web, says that as video on the Web continues to grow, the movie industry needs evolve from a "channels" scenario to a "random access" platform, where films can be universally searched, watched and paid for. In accomplishing this, producers need to provide much greater metadata around their content. The transformation of video onto a data-rich "semantic Web" is a key objective of the World Web Consortium, the Boston-based group Sir Tim heads.Joost Was a Trailbaizer in the Semantic WebTwo years ago, we interviewed the W3C's Chief Architect Philippe Le Garet on the implementation of the semantic Web with data and video. Philippe addresses the pioneeering work of Joost in creating rich metadata around its content. Unfortunately Joost is closing shop, according to a report on TechCrunch.I interviewed Sir last week in Washington at the Embassy of Finland at a technology symposium presented by Finland's Technology Academy Foundation.Here is a 37-minute video of Sir Tim on stage at the event with New York Times reporter Steve Lohr. My first interview with Sir Tim was about the open data initiative and the U.S. and British governments.Andy Plesser, Executive Producer www.beet.tv </blip:puredescription>
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<description>WASHINGTON, D.C. -- Sir Tim Berners-Lee, inventor of the World Wide Web, says that as video on the Web continues to grow, the movie industry needs evolve from a "channels" scenario to a "random access" platform, where films can be universally searched, watched and paid for. In accomplishing this, producers need to provide much greater metadata around their content. The transformation of video onto a data-rich "semantic Web" is a key objective of the World Web Consortium, the Boston-based group Sir Tim heads.Joost Was a Trailbaizer in the Semantic WebTwo years ago, we interviewed the W3C's Chief Architect Philippe Le Garet on the implementation of the semantic Web with data and video. Philippe addresses the pioneeering work of Joost in creating rich metadata around its content. Unfortunately Joost is closing shop, according to a report on TechCrunch.I interviewed Sir last week in Washington at the Embassy of Finland at a technology symposium presented by Finland's Technology Academy Foundation.Here is a 37-minute video of Sir Tim on stage at the event with New York Times reporter Steve Lohr. My first interview with Sir Tim was about the open data initiative and the U.S. and British governments.Andy Plesser, Executive Producer www.beet.tv </description>
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<blip:puredescription>Sir Tim Berners-Lee, the inventor of the World Wide Web, has been on a quest for several years for the adoption of something he has coined the semantic Web -- a data-rich, interconnected Web. He told me yesterday in Washington that his vision is taking form this year with ambitious programs with Obama Administration, with the data.gov initiative, and with the government of British Prime Minister Gordon Brown, for whom he consults.See transcript below.In the U.S., the move to put great amounts of raw data on the Web has been accelerated by the U.S. stimulus package he told me. Sir Tim was in Washington at a symposium about science and technology at the Embassy of Finland organized by Finland's Technology Academy Foundation. The Helsinki-based foundation presents an achievement award every two years. Sir Tim was the first recipient of the award in 2004. He was interviewed on stage by Steve Lohr, technology correspondent for The New York Times. A video stream of the two-hour event can be seen here. Sir Tim and his New Flip: He Shoots Me, I Shoot Him!Couldn't help but notice Sir Tim with a Flip video camera as he was capturing the event. I filmed him with my Canon digital camera as he filmed me. You can find the brief scene edited at the end of my interview.Andy Plesser, Executive Producer </blip:puredescription>
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<description>Sir Tim Berners-Lee, the inventor of the World Wide Web, has been on a quest for several years for the adoption of something he has coined the semantic Web -- a data-rich, interconnected Web. He told me yesterday in Washington that his vision is taking form this year with ambitious programs with Obama Administration, with the data.gov initiative, and with the government of British Prime Minister Gordon Brown, for whom he consults.See transcript below.In the U.S., the move to put great amounts of raw data on the Web has been accelerated by the U.S. stimulus package he told me. Sir Tim was in Washington at a symposium about science and technology at the Embassy of Finland organized by Finland's Technology Academy Foundation. The Helsinki-based foundation presents an achievement award every two years. Sir Tim was the first recipient of the award in 2004. He was interviewed on stage by Steve Lohr, technology correspondent for The New York Times. A video stream of the two-hour event can be seen here. Sir Tim and his New Flip: He Shoots Me, I Shoot Him!Couldn't help but notice Sir Tim with a Flip video camera as he was capturing the event. I filmed him with my Canon digital camera as he filmed me. You can find the brief scene edited at the end of my interview.Andy Plesser, Executive Producer </description>
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<category>obama administration</category>
<category>tim berners-lee</category>
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<pubDate>Fri, 09 Oct 2009 19:45:14 +0000</pubDate>
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<title>Cooliris Partners with Hulu, CBS, Passes 20 Million Downloads</title>
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<blip:puredescription>Internet startup Cooliris just lost its chief revenue officer to AOL, but the company that developed a 3-D wall for browsing video and images expects to announce several new product and partnership deals later this month and into early November.That's what Cooliris product manager Matt Wahl told me this week, following an interview I did with him at a Brightcove event in San Francisco in late September.Cooliris is a browser add-on that's been praised by PC Magazine and turns content from the Web into a 3-D wall, reducing the need to click "next" over and over while searching, Wahl said. The service is competitive to Microsoft's Bing, which also offers a visual wall. Cooliris makes money via advertising and counts Hulu, CBS, Revision3, and others as content partners. Through those partnerships, Cooliris has featured a number of fall season TV premieres on its Cooliris channels."We passed a coupleexciting milestones: one billion weekly thumbnails consumed by our users and we passed 20 million cumulative downloads of Cooliris," Wahl told me in a follow-up email. "On the product side we've been making a variety of enhancements to our plug-in performance, especially on IE, and also are about to formally launch a super-easy way for users to integrate a Flash experience of Cooliris onto their own sites."The company has raised $18 million in venture funding from firms like Kleiner Perkins Caulfied &amp; Byers. Daisy Whitney, Senior Producer</blip:puredescription>
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<description>Internet startup Cooliris just lost its chief revenue officer to AOL, but the company that developed a 3-D wall for browsing video and images expects to announce several new product and partnership deals later this month and into early November.That's what Cooliris product manager Matt Wahl told me this week, following an interview I did with him at a Brightcove event in San Francisco in late September.Cooliris is a browser add-on that's been praised by PC Magazine and turns content from the Web into a 3-D wall, reducing the need to click "next" over and over while searching, Wahl said. The service is competitive to Microsoft's Bing, which also offers a visual wall. Cooliris makes money via advertising and counts Hulu, CBS, Revision3, and others as content partners. Through those partnerships, Cooliris has featured a number of fall season TV premieres on its Cooliris channels."We passed a coupleexciting milestones: one billion weekly thumbnails consumed by our users and we passed 20 million cumulative downloads of Cooliris," Wahl told me in a follow-up email. "On the product side we've been making a variety of enhancements to our plug-in performance, especially on IE, and also are about to formally launch a super-easy way for users to integrate a Flash experience of Cooliris onto their own sites."The company has raised $18 million in venture funding from firms like Kleiner Perkins Caulfied &amp; Byers. Daisy Whitney, Senior Producer</description>
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<category>The Mainstream Media</category>
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<pubDate>Thu, 08 Oct 2009 16:04:26 +0000</pubDate>
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<title>NBC Launches iPhone App for Local Social Networking </title>
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<blip:puredescription>NBC Local, the network of 10 regional U.S. Web sites created around the company's television stations, is expanding its social media/user generated platform, called SoMyCity to the iPhone, which launched this weeki. The SoMyCity, which allows users to surface up comments and photos to the NBC sites, as well as Twitter and Facebook was launched in July. Social media interactions on the NBC Local sites have reached 300 thousand per month, we have been told. Presumably that number will increase with the iPhone app. Earlier this week we went to NBC headquarters at 30 Rock to interview Katherine Wu, VP of Operatons, Local Integrated Local Media for NBCUniversal. Katherine explains the value of social media on the site new iPhone application. Andy Plesser, Executive Producer </blip:puredescription>
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<description>NBC Local, the network of 10 regional U.S. Web sites created around the company's television stations, is expanding its social media/user generated platform, called SoMyCity to the iPhone, which launched this weeki. The SoMyCity, which allows users to surface up comments and photos to the NBC sites, as well as Twitter and Facebook was launched in July. Social media interactions on the NBC Local sites have reached 300 thousand per month, we have been told. Presumably that number will increase with the iPhone app. Earlier this week we went to NBC headquarters at 30 Rock to interview Katherine Wu, VP of Operatons, Local Integrated Local Media for NBCUniversal. Katherine explains the value of social media on the site new iPhone application. Andy Plesser, Executive Producer </description>
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<title>Fiction, Non-Fiction Authors Trying iPhone Apps, Versions of Books</title>
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<blip:puredescription>The book industry is feverishly trying to reinvent itself with new digital versions of books, and now a handful of authors are turning to the iPhone for help, Daisy Whitney reports in her New Media Minute. Marketing expert Bob Gilbreath is using the iPhone to augment his new book entitled &amp;#8220;The Next Evolution of Marketing&amp;#8221; with real-time examples, visual screenshots, and a feed of his blog. Meanwhile, novelist Nick Cave is offering both a hardcover and iPhone version, complete with audio, video, and text, for his recently released &amp;#8220;The Death of Bunny Munro.&amp;#8221; The news follows last week&amp;#8217;s report from Simon &amp; Schuster about its test of four video books, called &amp;#8220;vooks.&amp;#8221;Daisy WhitneyEditor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP</blip:puredescription>
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<itunes:duration>123</itunes:duration>
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<category>The Mainstream Media</category>
<category>bob gilbreath</category>
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<blip:puredescription>BigThink, video site featuring stylized video clips of leading thinkers in culture, politics, the economy and academia, is expanding its scope in the academic world, Victoria Brown, co-founder and CEO told me. The site, backed by Lawrence Summers and other luminaries, has established content relationships with Duke, Emery,Vanderbilt and Georgetown and will expand considerably in the months ahead, she told me. Her firm is working with video production departments at these schools to produce clips in the appropriate format.Known for its videos of big names like Ted Kennedy, the site is expanding to important "thinkers" who are not necessarily famous. Victoria says in this clip that the popularity of clips are about the personality and the message of the subject, not necessarily the person. Duke behavioral economist Dan Ariely is one of the rising stars, on the site, she says.Another prominent video site for influencers in society, Fora.tv ,is also making a big push to gather more content from college campuses, including Georgetown University and Dartmouth College. Content in this site is mostly symposia and lectures.Andy Plesser, Executive ProducerDisclaimer: Beet.TV syndicates content up on BigThink and Fora.tv from time to time, but there is no financial arrangement with either.</blip:puredescription>
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<description>BigThink, video site featuring stylized video clips of leading thinkers in culture, politics, the economy and academia, is expanding its scope in the academic world, Victoria Brown, co-founder and CEO told me. The site, backed by Lawrence Summers and other luminaries, has established content relationships with Duke, Emery,Vanderbilt and Georgetown and will expand considerably in the months ahead, she told me. Her firm is working with video production departments at these schools to produce clips in the appropriate format.Known for its videos of big names like Ted Kennedy, the site is expanding to important "thinkers" who are not necessarily famous. Victoria says in this clip that the popularity of clips are about the personality and the message of the subject, not necessarily the person. Duke behavioral economist Dan Ariely is one of the rising stars, on the site, she says.Another prominent video site for influencers in society, Fora.tv ,is also making a big push to gather more content from college campuses, including Georgetown University and Dartmouth College. Content in this site is mostly symposia and lectures.Andy Plesser, Executive ProducerDisclaimer: Beet.TV syndicates content up on BigThink and Fora.tv from time to time, but there is no financial arrangement with either.</description>
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<blip:puredescription>For content providers, metrics are vital to success or failure. Metrics help providers know when their videos are capturing a viewer's attention and when they're not. Health and lifestyle digital network HealthiNation told Beet.TV it uses tools from video platform provider Brightcove to better understand viewer behavior. "We can bring in so many different attributes of the user experience," said John Piccone, senior VP sales and business development at the programmer. "How long did they watch, did they watch the whole thing, where did they drop off...We can bring these in to measure the efficiency."He added that HealthiNation has been using Brightcove for four years and recently upgraded to the Brightcove 3 platform.Brightcove said its tools let users track video starts, completions, clicks, menu clicks, total viewers, new and returning viewers and other metrics. YouTube is also looking at ways to incorporate user research more, as well, NewTeeVee reported a few days ago. Daisy Whitney, Senior Producer Disclaimer:</blip:puredescription>
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<blip:puredescription>Unlike many video content producers who seek to widely syndicate embeddable video players or provide Media RSS feeds, HealthiNation, the big producer of consumer medical online videos, wants to keep their videos on a big, custom video player, so the experience is the same across the Web.</blip:puredescription>
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<blip:puredescription>Hulu is number two in monthly streams to YouTube, but Yahoo! has some 30 million unique monthly users, more than double the number of Hulu, Nielsen has just reported. </blip:puredescription>
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<blip:puredescription>Yahoo! has a checkered history with original entertainment content. The Web giant famously tried and failed to make a splash in Hollywood when it hired television programmer Lloyd Braun. Now, the Sunnyvale, California Internet giant is trying again and this time Yahoo! appears to have a more methodical and circumspect approach to Web-centric programming.  Beet.TV caught up with Yahoo's VP of Media Jimmy Pitaro in New York during Advertising Week.He told us the company is looking to invest in short-form, original content that meets a specific audience need. Presently, 10 percent of Yahoo's video programming is original and that will increase, he says.Translation: Yahoo has abandoned the quest for the big, broad hit, and is instead focused on reaching particular audiences within news, TV, finance and other areas. The company will also license existing content, develop new material and hire bloggers and writers, Pitaro said."There are two components to original content," he said. "There is text and video and we plan to invest in both. We plan on hiring writers, bloggers, editors on the text side and producing more original programming that responds to the audience needs."Shows are Finding Growing AudiencesYahoo! has done a good job building up a stable of steady performers in video. That includes "TechTicker" on Yahoo! Finance, which launched in February 2008. The show is sponsored by Scottrade and averages 350,000 streams per week, a spokesperson told Beet.TV. There's also the popular primetime recap show "Primetime in No Time" that premiered in March 2008. Verizon is the advertiser and Yahoo said the show has earned 280 million streams to date with peak days bringing more than 7 million users. Several other Yahoo originals are sponsored too, including "The 411 on omg!" sponsored by Starburst, "This Week in Music," launched last week and sponsored by Target, and "Yahoo! Sports Minute," sponsored by Dunkin Donuts. That show averages 115,000 streams per day, we have been toldThose are the kind of shows Pitaro said he will look to build because they reach specific audiences. The process of picking shows involves early outreach to advertisers on how to partner, collaborate and create a differentiated show. "Our number one priority is growing engagement," Pitaro said.Pitaro spoke with Variety's Diane Garrett for this related story about Yahoo's video programming plans. Daisy Whitney, Senior Producer </blip:puredescription>
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<description>Yahoo! has a checkered history with original entertainment content. The Web giant famously tried and failed to make a splash in Hollywood when it hired television programmer Lloyd Braun. Now, the Sunnyvale, California Internet giant is trying again and this time Yahoo! appears to have a more methodical and circumspect approach to Web-centric programming.  Beet.TV caught up with Yahoo's VP of Media Jimmy Pitaro in New York during Advertising Week.He told us the company is looking to invest in short-form, original content that meets a specific audience need. Presently, 10 percent of Yahoo's video programming is original and that will increase, he says.Translation: Yahoo has abandoned the quest for the big, broad hit, and is instead focused on reaching particular audiences within news, TV, finance and other areas. The company will also license existing content, develop new material and hire bloggers and writers, Pitaro said."There are two components to original content," he said. "There is text and video and we plan to invest in both. We plan on hiring writers, bloggers, editors on the text side and producing more original programming that responds to the audience needs."Shows are Finding Growing AudiencesYahoo! has done a good job building up a stable of steady performers in video. That includes "TechTicker" on Yahoo! Finance, which launched in February 2008. The show is sponsored by Scottrade and averages 350,000 streams per week, a spokesperson told Beet.TV. There's also the popular primetime recap show "Primetime in No Time" that premiered in March 2008. Verizon is the advertiser and Yahoo said the show has earned 280 million streams to date with peak days bringing more than 7 million users. Several other Yahoo originals are sponsored too, including "The 411 on omg!" sponsored by Starburst, "This Week in Music," launched last week and sponsored by Target, and "Yahoo! Sports Minute," sponsored by Dunkin Donuts. That show averages 115,000 streams per day, we have been toldThose are the kind of shows Pitaro said he will look to build because they reach specific audiences. The process of picking shows involves early outreach to advertisers on how to partner, collaborate and create a differentiated show. "Our number one priority is growing engagement," Pitaro said.Pitaro spoke with Variety's Diane Garrett for this related story about Yahoo's video programming plans. Daisy Whitney, Senior Producer </description>
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<description>NEW YORK -- In the fast-changing landscape of digital book publishing there is now something called a vook, a product and company which is a hybrid of text and video, delivered on the Web and as an iPhone download .</description>
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<blip:puredescription>In the fast-changing landscape of digital book publishing there is now something called a vook, a product and company which is a hybrid of text and video, delivered on the Web and as an iPhone download .</blip:puredescription>
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<category>Technology</category>
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<category>beet.tv</category>
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<title>Web Commenting Software "Echo" Resounds with Paying Customers</title>
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<blip:puredescription>Because a comment has become currency in the social media world, a company that's built out commenting technology for the Web is now profitable. Not bad in a down economy. At the recent Brightcove Alliance event in San Francisco earlier this month, I connected with Khris Loux, the CEO of Silicon Valley-based JS-Kit, best known for its "Echo" commenting system that lets users comment on stories and articles on sites like the New York Times, JetBlue, Dallas Morning Star, Robert Scoble's Scobleizer, and others. Mr. Loux explained that JS-Kit makes money via a subscription fee for its services, with smaller sites paying about $12 a year and larger sites paying around $5,000 a year for the service. The Echo commenting technology also pulls in related comments from other sites and lets users broadcast their comments to Facebook, Twitter and other places as well. "Your opinion is a badge of honor...Echo is a way to say something and have it broadcast throughout the world," Loux said. The company is backed Loux and venture firm Altos Ventures. Daisy Whitney, Senior Producer</blip:puredescription>
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<description>Because a comment has become currency in the social media world, a company that's built out commenting technology for the Web is now profitable. Not bad in a down economy. At the recent Brightcove Alliance event in San Francisco earlier this month, I connected with Khris Loux, the CEO of Silicon Valley-based JS-Kit, best known for its "Echo" commenting system that lets users comment on stories and articles on sites like the New York Times, JetBlue, Dallas Morning Star, Robert Scoble's Scobleizer, and others. Mr. Loux explained that JS-Kit makes money via a subscription fee for its services, with smaller sites paying about $12 a year and larger sites paying around $5,000 a year for the service. The Echo commenting technology also pulls in related comments from other sites and lets users broadcast their comments to Facebook, Twitter and other places as well. "Your opinion is a badge of honor...Echo is a way to say something and have it broadcast throughout the world," Loux said. The company is backed Loux and venture firm Altos Ventures. Daisy Whitney, Senior Producer</description>
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<category>Technology</category>
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<title>New York Times Digital Chief: About.com Has "Unbelievable Margins" from Google AdSense</title>
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<blip:puredescription>About.com, the online network of special interest communities, enjoys "unbelievable margins" from Google AdSense, said Martin Nisenholtz, who heads digital operations at The New York Times Company, which owns About.com Nisenholtz was a panelist Monday at the OMMA conference where I taped his comments. (His reference to AdSense comes up at 2:45 in the clip.) He says that companies who create low cost, highly verticalized and contextualized content will get "very rich" from AdSense. Headds that AdSense does not perform well for New York Times news coverage. Andy Plesser, Executive Producer Production note: Sorry for the really bad audio as I was unable to connect to the event sound system from my location.</blip:puredescription>
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<description>About.com, the online network of special interest communities, enjoys "unbelievable margins" from Google AdSense, said Martin Nisenholtz, who heads digital operations at The New York Times Company, which owns About.com Nisenholtz was a panelist Monday at the OMMA conference where I taped his comments. (His reference to AdSense comes up at 2:45 in the clip.) He says that companies who create low cost, highly verticalized and contextualized content will get "very rich" from AdSense. Headds that AdSense does not perform well for New York Times news coverage. Andy Plesser, Executive Producer Production note: Sorry for the really bad audio as I was unable to connect to the event sound system from my location.</description>
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<category>Business</category>
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<blip:puredescription>Since the company's launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. "Prices have been inflated and there has been a false equilibrium about scarcity," BrightRoll CEO Tod Sacerdoti told Andy last week at the OMMA sumit.. Certainly, steady price drops are a cause for concern (and blood pressure checks for CEOs), but Sacerdoti said he expects CPMs to stabilize shortly in the low teens. When that happens expect more ad money to flow into the Web video business. The latest market estimates from Magna predict online video should generate $699 million in ad dollars this year. BrightRoll itself is cracking open some marketer budgets. Earlier this year the company landed a large chunk of a $20 million online video ad spend from the consumer packaged goods company Reckitt Benckiser, a buy widely seen as a large vote of confidence in online video because Reckitt shifted that money from its TV budget to the Web.But don't expect online video to steal dollars from TV budgets, Sacerdoti said. The new money in Web video will likely come from underperforming venues like print and outdoor, he said, adding that Brightroll makes money via a percentage of the ad spend across its network. Brightroll reaches more than 62 million unique viewers each month, placing it as the 5th largest ad network according to comScore. Because the ad network business is a bit of a commodity business, companies like Brightroll and its competitors like YuMe, ScanScout, Tremor and BBE regularly roll out new features. Some of the latest additions from Brightroll include its new pricing model that lets advertisers buy based on performance, such as cost per engagement, cost per click or cost per completed video. Also, the company introduced behavioral targeting for ad buys so marketers can segment by demographic, interest and intent to purchase.Daisy Whitney, Senior Producer</blip:puredescription>
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<description>Since the company's launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. "Prices have been inflated and there has been a false equilibrium about scarcity," BrightRoll CEO Tod Sacerdoti told Andy last week at the OMMA sumit.. Certainly, steady price drops are a cause for concern (and blood pressure checks for CEOs), but Sacerdoti said he expects CPMs to stabilize shortly in the low teens. When that happens expect more ad money to flow into the Web video business. The latest market estimates from Magna predict online video should generate $699 million in ad dollars this year. BrightRoll itself is cracking open some marketer budgets. Earlier this year the company landed a large chunk of a $20 million online video ad spend from the consumer packaged goods company Reckitt Benckiser, a buy widely seen as a large vote of confidence in online video because Reckitt shifted that money from its TV budget to the Web.But don't expect online video to steal dollars from TV budgets, Sacerdoti said. The new money in Web video will likely come from underperforming venues like print and outdoor, he said, adding that Brightroll makes money via a percentage of the ad spend across its network. Brightroll reaches more than 62 million unique viewers each month, placing it as the 5th largest ad network according to comScore. Because the ad network business is a bit of a commodity business, companies like Brightroll and its competitors like YuMe, ScanScout, Tremor and BBE regularly roll out new features. Some of the latest additions from Brightroll include its new pricing model that lets advertisers buy based on performance, such as cost per engagement, cost per click or cost per completed video. Also, the company introduced behavioral targeting for ad buys so marketers can segment by demographic, interest and intent to purchase.Daisy Whitney, Senior Producer</description>
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<blip:puredescription>Online video advertising faces many challenges, including standards and how such standards inform conversations with advertisers and marketers, said Rebecca Paoletti, the director of video strategy at Yahoo! She spoke to Beet.TV last week at the OMMA conference during Advertising Week."Everyone is trying to do something creative and think out of the box and every time we get far on a standard someone does a cool interactive thing around social or mobile and then we go back to 'do we need a new standard?'" she explained. But, that's a good position to be in because one of the Web's advantages is in the range of ad units and creative types available for marketers, she added.Yahoo!, for one, offers pre-rolls, sponsored programs, branded entertainment, product placement, bumpera, in-banner video, overlays and other type of rich media, she said. Online advertisers can buy based on a variety of metrics like click-through, completion, engagement or brand lift. That can be challenging though when talking to TV buyers who are still accustomed to the simplicity of buying on TV."We deal with CPC and CPA and can go beyond the pre-roll...where they sometimes just want to buy against reach," she said. That's why Yahoo, and others, are working to develop standards for online video buying that can help advertisers evaluate Web buys in the same way they do TV. Mindshare, for instance, has developed a GRP system with video ad network YuMe to compare online video buys to TV. Paoletti added that she is a big believer in mobile and expects it to become a significant ad vehicle.While Yahoo! has far fewer video views than Google's YouTube, much of Yahoo's content has associated advertising. Video is a cornerstone for Yahoo!, CEO Carol Bartz told us last week.Daisy Whitney, Senior Producer </blip:puredescription>
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<description>Online video advertising faces many challenges, including standards and how such standards inform conversations with advertisers and marketers, said Rebecca Paoletti, the director of video strategy at Yahoo! She spoke to Beet.TV last week at the OMMA conference during Advertising Week."Everyone is trying to do something creative and think out of the box and every time we get far on a standard someone does a cool interactive thing around social or mobile and then we go back to 'do we need a new standard?'" she explained. But, that's a good position to be in because one of the Web's advantages is in the range of ad units and creative types available for marketers, she added.Yahoo!, for one, offers pre-rolls, sponsored programs, branded entertainment, product placement, bumpera, in-banner video, overlays and other type of rich media, she said. Online advertisers can buy based on a variety of metrics like click-through, completion, engagement or brand lift. That can be challenging though when talking to TV buyers who are still accustomed to the simplicity of buying on TV."We deal with CPC and CPA and can go beyond the pre-roll...where they sometimes just want to buy against reach," she said. That's why Yahoo, and others, are working to develop standards for online video buying that can help advertisers evaluate Web buys in the same way they do TV. Mindshare, for instance, has developed a GRP system with video ad network YuMe to compare online video buys to TV. Paoletti added that she is a big believer in mobile and expects it to become a significant ad vehicle.While Yahoo! has far fewer video views than Google's YouTube, much of Yahoo's content has associated advertising. Video is a cornerstone for Yahoo!, CEO Carol Bartz told us last week.Daisy Whitney, Senior Producer </description>
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<blip:puredescription>On Monday, veteran media executive Greg Coleman will get to work at the Huffington Post as President and Chief Revenue Officer. His joining is part of an expansion the site's business operation, Eric Hippeau, CEO, told me earlier this week.</blip:puredescription>
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<blip:puredescription>Online video platform company Brightcove turned a profit for the first time earlier this year and is growing revenue 50% each year thanks in part to an expansion strategy that reaches past the media industry. </blip:puredescription>
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<blip:puredescription>Syndicating online video from premium publishers is not an easy task, with numerous different video players and formats. But it seems that New York-based Mochilla has a bit of breakthrough by putting videos into a display ad unit which can be used by virtually any Web site.</blip:puredescription>
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<blip:puredescription>NEW YORK, NY -- Video is an essential part of Yahoo's business, CEO Carol Bartz told me yesterday at the company's news conference here. She said, a "big cornerstone of our strategy is video."According to Nielsen, Yahoo! served over a quarter billion streams to 28 million unique users in August. While small compared to YouTube's 7 billion videos, much ofthe Yahoo! video inventory is premium content which is associated with advertising. We will publishing several video interviews with Yahoo! video executives over the next few days.Andy Plesser, Managing Editor</blip:puredescription>
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<description>NEW YORK, NY -- Video is an essential part of Yahoo's business, CEO Carol Bartz told me yesterday at the company's news conference here. She said, a "big cornerstone of our strategy is video."According to Nielsen, Yahoo! served over a quarter billion streams to 28 million unique users in August. While small compared to YouTube's 7 billion videos, much ofthe Yahoo! video inventory is premium content which is associated with advertising. We will publishing several video interviews with Yahoo! video executives over the next few days.Andy Plesser, Managing Editor</description>
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<blip:puredescription>NEW YORK -- Despite the gloom around the advertising and media world, we found Advertising Week and its many events has upbeat. I caught up with AOL CEO Tim Armstrong on Monday evening outside the tent AOL erected in Times Square for a big advertiser event. AOL has made a big move to New York in recent month and Armstrong told me that the company "wants to be a big part" of the City. At the AOL event, I ran into veteran New York Times advertising columnist Stuart Elliott who seemed surprised by the AOL press event and reception and all the buzz. I asked him about his impressions of this year's Advertising Week -- he said that given the problems with the industry, it was amazing that Advertising Week took place at all this year. David Kiley of Business Week ran into Armstrong at the event. We have a bunch of video from Advertising Week, including a good deal of exclusive Yahoo! interviews. Stay tuned to the purple channel. Andy Plesser, Managing Editor</blip:puredescription>
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<description>NEW YORK -- Despite the gloom around the advertising and media world, we found Advertising Week and its many events has upbeat. I caught up with AOL CEO Tim Armstrong on Monday evening outside the tent AOL erected in Times Square for a big advertiser event. AOL has made a big move to New York in recent month and Armstrong told me that the company "wants to be a big part" of the City. At the AOL event, I ran into veteran New York Times advertising columnist Stuart Elliott who seemed surprised by the AOL press event and reception and all the buzz. I asked him about his impressions of this year's Advertising Week -- he said that given the problems with the industry, it was amazing that Advertising Week took place at all this year. David Kiley of Business Week ran into Armstrong at the event. We have a bunch of video from Advertising Week, including a good deal of exclusive Yahoo! interviews. Stay tuned to the purple channel. Andy Plesser, Managing Editor</description>
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<blip:puredescription>&amp;#160; It's one of the most natural habits when online -- hitting the back button or clicking over to Google. But the Web services company Apture wants to help publishers avoid that "flight to Google" by providing tools that can keep Internet visitors on a site longer. In fact, Apture CEO Tristan Harris told me at the Brightcove Alliance event in San Francisco in September that Apture's plug-ins are adding about five to ten minutes to any given page view on its publisher partners. &amp;#160;&amp;#160;&amp;#160; Apture offers a plug-in for publishers and bloggers to enhance their posts with videos, images, Wikipedia entries, maps and other content that readers might otherwise use a search engine to find. Once a viewer leaves a site even to look up more information, he or she is less apt to return.&amp;#160;&amp;#160;&amp;#160; "As a publisher how do you compete with the infinite depth the Web is offering?" Harris asked. "Our software makes a miniature window bloom in the page and there you can see the Wikipedia article."&amp;#160;&amp;#160;&amp;#160; That's helped Apture partners like the New York Times, Washington Post and Financial Times keep viewers on their pages longer, in turn giving them more ad sales opportunities.&amp;#160;&amp;#160;&amp;#160; Apture makes money via a revenue share of ad dollars generated from the additional time spent on a page or site. The company has raised $3.5 million in venture funding, lead by Clearstone Venture Partners.Daisy Whitney, Senior Producer</blip:puredescription>
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<description>&amp;#160; It's one of the most natural habits when online -- hitting the back button or clicking over to Google. But the Web services company Apture wants to help publishers avoid that "flight to Google" by providing tools that can keep Internet visitors on a site longer. In fact, Apture CEO Tristan Harris told me at the Brightcove Alliance event in San Francisco in September that Apture's plug-ins are adding about five to ten minutes to any given page view on its publisher partners. &amp;#160;&amp;#160;&amp;#160; Apture offers a plug-in for publishers and bloggers to enhance their posts with videos, images, Wikipedia entries, maps and other content that readers might otherwise use a search engine to find. Once a viewer leaves a site even to look up more information, he or she is less apt to return.&amp;#160;&amp;#160;&amp;#160; "As a publisher how do you compete with the infinite depth the Web is offering?" Harris asked. "Our software makes a miniature window bloom in the page and there you can see the Wikipedia article."&amp;#160;&amp;#160;&amp;#160; That's helped Apture partners like the New York Times, Washington Post and Financial Times keep viewers on their pages longer, in turn giving them more ad sales opportunities.&amp;#160;&amp;#160;&amp;#160; Apture makes money via a revenue share of ad dollars generated from the additional time spent on a page or site. The company has raised $3.5 million in venture funding, lead by Clearstone Venture Partners.Daisy Whitney, Senior Producer</description>
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<blip:puredescription>In answer to regular consumer complaints about the clunkiness of its user experience, Web-to-TV service Boxee plans to introduce a new user interface in late November, Boxee told Beet.TV in this recent interview. </blip:puredescription>
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<title>TV Goes Social: Verizon FiOS Generating "Billions" of Tweets</title>
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<blip:puredescription>Earlier this summer, Verizon FiOS, the Internet/television/phone service, integrated Facebook and Twitter into its platform, allowing subscribers to initiate Twitter alongside their favorite shows. Here's the story by CNET's Maggie Reardon. These days, "billions" of Tweets are being generated monthly, according to Joe Ambeault, Director of Consumer Product Development, in this inteview with Beet.TV Joe told us that Facebook is increasingly popular with users, primarily to share photos. Logging in and writing messages using the TV remote is not that easy. Joe told me that Verizon is working on integrating wireless smart phones to work with the platform. Of course, you can use Twitter on a laptop and share the feed with friends watching the same show. Earlier this month, Saul Hansell at The New York Times, reported that some 1 million FiOS customers started to use Twitter in the first few days. I interviewed Joe at the Verizon promotional boot at Citi Field. Nice spot for a press event. Andy Plesser, Managing Editor</blip:puredescription>
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<description>Earlier this summer, Verizon FiOS, the Internet/television/phone service, integrated Facebook and Twitter into its platform, allowing subscribers to initiate Twitter alongside their favorite shows. Here's the story by CNET's Maggie Reardon. These days, "billions" of Tweets are being generated monthly, according to Joe Ambeault, Director of Consumer Product Development, in this inteview with Beet.TV Joe told us that Facebook is increasingly popular with users, primarily to share photos. Logging in and writing messages using the TV remote is not that easy. Joe told me that Verizon is working on integrating wireless smart phones to work with the platform. Of course, you can use Twitter on a laptop and share the feed with friends watching the same show. Earlier this month, Saul Hansell at The New York Times, reported that some 1 million FiOS customers started to use Twitter in the first few days. I interviewed Joe at the Verizon promotional boot at Citi Field. Nice spot for a press event. Andy Plesser, Managing Editor</description>
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<pubDate>Fri, 18 Sep 2009 10:58:50 +0000</pubDate>
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<blip:puredescription>Particle, the San Francisco based start-up funded by Justin Timberlake, launched a product called Robo.to in May, a Web application which allows users to upload and share on various social network sites a four second video created on a mobile device or Web cam. Today, the company is expanding its service with something called TV Mode, which makes these four-second searchable with keywords and hashtags. So, users can search and discover updates of others and various topics and trends. Ray Flemings, Particle CEO came by our studio for this interview and demonstration. It's fascinating to see what users are doing for their four seconds. Andy Plesser, Executive Producer</blip:puredescription>
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<description>Particle, the San Francisco based start-up funded by Justin Timberlake, launched a product called Robo.to in May, a Web application which allows users to upload and share on various social network sites a four second video created on a mobile device or Web cam. Today, the company is expanding its service with something called TV Mode, which makes these four-second searchable with keywords and hashtags. So, users can search and discover updates of others and various topics and trends. Ray Flemings, Particle CEO came by our studio for this interview and demonstration. It's fascinating to see what users are doing for their four seconds. Andy Plesser, Executive Producer</description>
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<blip:puredescription>In the view of Huffington Post technology editor Jose Antonio Vargas, if technology were a solar system, the core of the systems around which most technology revolves is Apple, Facebook and Google. This is the second part of my interview with the former Washington Post technology writer who is now an editor at the Huffington Post. The technology page launched on Monday. You can find our first interview here. Andy Plesser, Managing Editor </blip:puredescription>
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<description>In the view of Huffington Post technology editor Jose Antonio Vargas, if technology were a solar system, the core of the systems around which most technology revolves is Apple, Facebook and Google. This is the second part of my interview with the former Washington Post technology writer who is now an editor at the Huffington Post. The technology page launched on Monday. You can find our first interview here. Andy Plesser, Managing Editor </description>
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<title>HuffPo Launches Technology Section Today -- FCC ChairJulius Genachowski, Jimmy Wales, Others Set to </title>
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<blip:puredescription>The Hufffington Post, the Web's most influential blog, is launching a technology section today edited by Jose Antonio Vargas, former Washington Post reporter. Signed-up to blog are a number technology innovators and wonks including FCC chairman Julius Genachowski who will write about net neutrality, Facebook co-founder Chris Hughes, Wikipedia founder Jimmy Wales and others.Jose says in this interview that "technology is anthropology" and the site will address how technology is used and how it affects society. It will be interesting to see how this page will be heard above the roar of the mass of technology publications and blogs. It surely has some advantages. The site will have extremely high search optimization and traffic. The publication claims 20 million unique users per month. Interviewed him at the Huffington Post headquarters in lower Manhattan last week.Andy Plesser, Managing EditorEditor's Note: I am might pleased to say that Beet.TV clips will appear from time to time on the new Huffington Post technology page. Great exposure for the purple channel, but like all Huffington Post contributors, there is no payment. </blip:puredescription>
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<description>The Hufffington Post, the Web's most influential blog, is launching a technology section today edited by Jose Antonio Vargas, former Washington Post reporter. Signed-up to blog are a number technology innovators and wonks including FCC chairman Julius Genachowski who will write about net neutrality, Facebook co-founder Chris Hughes, Wikipedia founder Jimmy Wales and others.Jose says in this interview that "technology is anthropology" and the site will address how technology is used and how it affects society. It will be interesting to see how this page will be heard above the roar of the mass of technology publications and blogs. It surely has some advantages. The site will have extremely high search optimization and traffic. The publication claims 20 million unique users per month. Interviewed him at the Huffington Post headquarters in lower Manhattan last week.Andy Plesser, Managing EditorEditor's Note: I am might pleased to say that Beet.TV clips will appear from time to time on the new Huffington Post technology page. Great exposure for the purple channel, but like all Huffington Post contributors, there is no payment. </description>
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<blip:puredescription>Partnerships are all the rage in the new media business. Online video technology companies, in fact, are betting on alliances with other like-minded firms to help grow business and win new customers. This week's episode of the New Media Minute looks in depth at the new partners that both Brightcove and thePlatform have brought on board and what these deals signify for the future of online video. Daisy Whitney, Senior ProducerEditor's Note:&amp;#160; Daisy's New Media Minute is produced and sponsored separately from Beet.TV.&amp;#160; We are pleased to publish her segment regularly here.&amp;#160; AP</blip:puredescription>
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<description>Partnerships are all the rage in the new media business. Online video technology companies, in fact, are betting on alliances with other like-minded firms to help grow business and win new customers. This week's episode of the New Media Minute looks in depth at the new partners that both Brightcove and thePlatform have brought on board and what these deals signify for the future of online video. Daisy Whitney, Senior ProducerEditor's Note:&amp;#160; Daisy's New Media Minute is produced and sponsored separately from Beet.TV.&amp;#160; We are pleased to publish her segment regularly here.&amp;#160; AP</description>
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<blip:puredescription>The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option: The average user clicks at least four times in a video that has ClikThrough-enabled with hotspotting technology, the company told Beet.TV.&amp;#160;I met ClikThrough CEO Abe McCallum at the Brightcove Alliance meet-up in September  at the Thirsty Bear restaurant in San Francisco and he spoke to Beet.TV about his two-year-old company's business model and customers.&amp;#160;ClikThrough is working with a number of Sony properties, including its music division. In that capacity, ClikThrough uses a hotspotting tool to make different portions of a music video clickable. Some of the artists working with ClikThrough include Lady Gaga, Lil Wayne, and Eminem. The company is privately funded and landed $1 million in additional financing earlier this summer from a number of music business investors. ClikThrough makes money through professional services by coding the videos and their "hot spots" for client and by revenue sharing on ads. An additional revenue stream may come in data, McCallum said, because the company also tracks viewer engagement and interaction with videos.&amp;#160;At the San Francisco event, Brightcove CEO Jeremy Allaire announced several new partners in the company's partner program, which now counts more than 200 companies that integrate with Brightcove's technology. ClikThrough is currently in talks with Brightcove about becoming a partner in the program.</blip:puredescription>
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<description>The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option: The average user clicks at least four times in a video that has ClikThrough-enabled with hotspotting technology, the company told Beet.TV.&amp;#160;I met ClikThrough CEO Abe McCallum at the Brightcove Alliance meet-up in September  at the Thirsty Bear restaurant in San Francisco and he spoke to Beet.TV about his two-year-old company's business model and customers.&amp;#160;ClikThrough is working with a number of Sony properties, including its music division. In that capacity, ClikThrough uses a hotspotting tool to make different portions of a music video clickable. Some of the artists working with ClikThrough include Lady Gaga, Lil Wayne, and Eminem. The company is privately funded and landed $1 million in additional financing earlier this summer from a number of music business investors. ClikThrough makes money through professional services by coding the videos and their "hot spots" for client and by revenue sharing on ads. An additional revenue stream may come in data, McCallum said, because the company also tracks viewer engagement and interaction with videos.&amp;#160;At the San Francisco event, Brightcove CEO Jeremy Allaire announced several new partners in the company's partner program, which now counts more than 200 companies that integrate with Brightcove's technology. ClikThrough is currently in talks with Brightcove about becoming a partner in the program.</description>
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<blip:puredescription>PRAGUE, Czech Republic -- Imaging of the streets here has been underway by Google for Street View since April, but this might be the first time the Google car has been caught working in this picturesque capital.  By chance, I spotted the Google car quickly driving around the historic district of the city on Monday (8/31), near the Charles Bridge. I took this video and using my Camera Elf. I caught up with the driver when he was consulting his map.A Google spokesperson told me via email that the Prague imaging has been underway but no launch date has been set. The spokesperson said that the image collection was being made with discussions with the "relevant data protections authorities in the Czech Republic."Having a great time in Europe with Kathy. Now in Budapest and home on Saturday night.Andy Plesser, Managing Editor</blip:puredescription>
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<description>PRAGUE, Czech Republic -- Imaging of the streets here has been underway by Google for Street View since April, but this might be the first time the Google car has been caught working in this picturesque capital.  By chance, I spotted the Google car quickly driving around the historic district of the city on Monday (8/31), near the Charles Bridge. I took this video and using my Camera Elf. I caught up with the driver when he was consulting his map.A Google spokesperson told me via email that the Prague imaging has been underway but no launch date has been set. The spokesperson said that the image collection was being made with discussions with the "relevant data protections authorities in the Czech Republic."Having a great time in Europe with Kathy. Now in Budapest and home on Saturday night.Andy Plesser, Managing Editor</description>
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<blip:puredescription>CBS-owned TV.com plans to launch its first original Web series this month with a weekly recap of prime-time programming, the New Media Minute has learned. The show will be hosted by Web veteran Julie Alexandria. The show will include clips, commentary, and an interactive poll.Other networks are planning companion Web shows for marquee properties, such as the CW with "Melrose Place" and ABC with "Ugly Betty." But don't expect a Web show for every TV show. Daisy WhitneyEditor's Note:</blip:puredescription>
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